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Airbus International: North American International Business Strategy

Epps, Elena: Diaz-Molina, Ivan ; Sorich, David ; Townsend, Ryan ; White, Anne Marie ; Zhang, Quiping

Reference: ESE-ES-C-ES-17-258-E
Year: 2007
Number of pages: 20
Geographic Setting: USA
Publication Date: Nov 1, 2017
Source: ESE (Chile)
Type of Document: Case
Industry Setting: Aerospace

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Description

It was the beginning of February of 2007 and the weather was mild in Toulouse, France. Louis Gallois, the CEO of EADS (the manufacturer of the Airbus family of planes), was preparing his presentation to the Board for the scheduled meeting in a couple of weeks. The two major questions that puzzled Gallois were, one, what was the pressure from their North American customers for local responsiveness and, two, how was Airbus best to go about meeting their customers’ demands? Each business strategy comes with its detriments, but which one would provide the most benefits and keep EADS competitive in the global market? Gallois was facing some busy days ahead

Keywords

international strategy strategic management