Airbus International: North American International Business Strategy

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  • Reference: ESE-ES-C-ES-17-258-E

  • Year: 2007

  • Number of pages: 20

  • Geographic Setting: USA

  • Publication Date: Nov 1, 2017

  • Source: ESE (Chile)

  • Type of Document: Case

  • Industry Setting: Aerospace

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It was the beginning of February of 2007 and the weather was mild in Toulouse, France. Louis Gallois, the CEO of EADS (the manufacturer of the Airbus family of planes), was preparing his presentation to the Board for the scheduled meeting in a couple of weeks. The two major questions that puzzled Gallois were, one, what was the pressure from their North American customers for local responsiveness and, two, how was Airbus best to go about meeting their customers’ demands? Each business strategy comes with its detriments, but which one would provide the most benefits and keep EADS competitive in the global market? Gallois was facing some busy days ahead


international strategy strategic management