Aldi: A German Retailing Icon

  • Reference: P-1071-E

  • Year: 2004

  • Number of pages: 27

  • Geographic Setting: Alemania

  • Publication Date: Apr 28, 2006

  • Source: IESE (España)

  • Type of Document: Case

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The case describes the operations of Aldi, a privately owned German company. With sales of estimated €40 billion in 2005, Aldi is the largest hard discounter world-wide and one of the top 15 retailers today. The case gives a detailed description of Aldi's historical development, with a clear focus on in-store and supply chain operations.

Learning Objective

This case aims to teach basic concepts of logistics and SCM, such as: inventory pooling, cross docking, SKU management, purchasing, store clustering, efficient operations and more. The case also allows the discussion of a rather recent phenomenon, namely that an emerging "discounting culture". It ties in perfectly with IESE case "Amango" (data driven demand management) or cases on EasyJet, Ryanair, Commerce Bank, Ikea etc. from other institutions.