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    1. The Body Shop Canada

      John S. Haywood-Farmer; Ben Seligman
      Case IVEY-9A91D015-E
      Service and Operations Management
      A student about to complete his MBA is considering purchasing a franchise in The Body Shop Canada chain of specialty stores. He has discussed the opportunities with company officials and drawn up pro forma financial statements. He now has to evaluate the opportunity and his fit with the organization. Despite the financial projections, would he be happy as a franchisee and would The Body Shop Canada be happy with him? Unlike many franchising cases...

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    2. Drug Distribution at Victoria Hospital

      John S. Haywood-Farmer; David A. Johnston
      Case IVEY-9A84D026-E
      Service and Operations Management
      The director of the Victoria Hospital Pharmacy has been forced by a request from his superior to confront and consider the possibility that people could die because of weaknesses in his operating systems. In a health care system, the operating environment must support, not only ideally, but in reality, 100% quality control with no defects. The one-time failure or lapse in the performance of the operating system(s) can have tragic consequences for...

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    3. Hudson Chemical Limited

      David S.R. Leighton; Bruce Pearson
      Case IVEY-9A94J017-E
      Marketing
      The company is coming into the market with an industrial chemical. Their competitor is a firm which has had a monopoly in the market for many years through patent protection. Hudson must decide on a pricing policy for its new product.

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    4. Custom Car Care

      John F. Graham; Anne M. Martin
      Case IVEY-9A91J006-E
      Marketing
      Custom Car Care is an owner-operated company that does custom detailing and cleaning of cars on a part-time basis. The owner would like to quit his current part-time grocery store job and run his business full-time, but he is unsure if it will be profitable enough. He needs to prepare a break-even analysis and a complete marketing plan for the business.

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    5. Kellers' Freehouse (C)

      Richard H. Mimick; Steve Jakob; Peter A. Goldthorpe
      Case IVEY-9A90K003-E
      Marketing
      The third case of the Kellers' Freehouse series focuses on the development of a marketing plan. A marketing analysis framework will be used to make decisions regarding the pricing policies, product offering, place, and promotion of the brew pub. See Kellers' Freehouse (A), Kellers' Freehouse (B), Kellers' Freehouse (D), Kellers' Freehouse (E), Kellers' Freehouse (F)

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    6. Beach Bus

      Richard H. Mimick; Christopher J. Bridgnell
      Case IVEY-9A85K026-E
      Marketing
      Phil Brooks, a second year university student, was investigating the feasibility of starting an enterprise called the 'Beach Bus'. The Beach Bus would be a daily transit service carrying passengers from the cities of Trenton, Belleville, and Bayside, Ontario to Outlet Beach in Sandbanks Provincial Park. Brooks wanted to evaluate the overall feasibility of the idea.

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    7. Rossiter Tool Company, PLC

      Mark B. Vandenbosch
      Case IVEY-9A97A006-E
      Marketing, Strategy
      The general sales manager for Rossiter Tool Company, PLC, has received a request from a dealer who has been selling the Rossiter line of tools for approximately four years. The dealer wishes to be considered as a territorial distributor, thus qualifying him for additional discounts on purchases from Rossiter. Rossiter executives realize that granting this request will mean a shift in the company's distribution policy.

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    8. Gatorade (Spanish version)

      John R. Kennedy; Paul Bandiera
      Case IVEY-9A87AS01
      Entrepreneurship, Marketing
      El nuevo oficial de desarrollo de negocios para Quaker Oats Canada Limited, fue asignado para desarrollar una propuesta para la posible introducci?n de Gatorade en Canad?. ?l debe desarrollar un completo plan de mercadotecnia y una propuesta financiera. El caso se enfoca en decisiones sobre canales de venta, sabores, tipos de envases, tama?o de envases, precios minoristas, m?rgenes de la compa??a y de comercio, y estimar resultados y flujo de fon...

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    9. Oasis of the Seas: The Largest Cruise Liner in the World

      Michael Taylor; Ken Mark
      Case IVEY-9B11A006-E
      Marketing
      The Oasis of the Seas is the largest cruise ship ever built and was launched in 2009 in the midst of the financial crisis. Two analysts from ELP Equities, a Florida-based research firm, are trying to determine which cruise customer segments the Oasis is targeted at. The information they have gathered allows them to conduct a customer segmentation analysis in preparation for a hypothetical meeting with the marketing director of Royal Caribbean Int...

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    10. Benjamin's Bagels

      Michael R. Pearce
      Case IVEY-9A97A004-E
      Marketing
      After a successful roll-out throughout the Northeastern United States, Benjamin's Bagels is set to enter the Canadian market. The vice-president is reviewing information about potential sites in the Greater Toronto area, using micromarketing and geographic information systems. A supplemental file containing maps, product 7A97A004, accompanies this case.

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