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Ivey Business School (Canada)
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Backyard Pub: Inflatable Ideas
;Case IVEY-9B18M086-EEntrepreneurship, StrategyIn April 2017, a third year student at Western University was contemplating launching a new business, Backyard Pub. The company would rent inflatable pubs and party supplies to individuals planning outdoor summer gatherings across Southwestern Ontario. This start-up enthusiast needed to evaluate his product offering and marketing strategy in addition to projecting the new venture’s financial performance for the first three years of operations. Wa...Starting at €0.00
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Uniqlo: Expansion into Canada
; ;Case IVEY-9B18M085-EStrategyIn September 2016, Fast Retailing Co. Ltd. entered the Canadian retail industry by opening its first Canadian Uniqlo store in Toronto. The retail industry in Canada had notably rejected foreign brands such as Target and Aéropostale, while other Canadian retailers, such as Reitmans Ltd. and Le Château were struggling to keep up with the competitive landscape. Uniqlo, a Japanese fashion retailer, had struggled in the U.S. market due to a lack of br...Starting at €0.00
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Impsa: Restructuring to Innovate with Existing Resources
Case IVEY-9B18M081-EStrategyThis case is suitable for undergraduate and post-graduate classes in international business. It could be used in classes that discuss core competencies or the structural and operational challenges of multinational corporations operating in emerging markets. Upon completion of this case, students will be able to ·develop their capabilities to analyze how to restructure multinational corporations in emerging markets; ·understand how the context...Starting at €0.00
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Mekong Capital and Mobile World (A): Growing a US$100 Million Company In Vietnam
;Case IVEY-9B18M078-EEntrepreneurship, StrategyIn 2009, the owners of Mobile Joint Stock Company (Mobile World) were struggling to manage the challenges of rapid internal growth in a fast-changing and competitive industry. At the same time, private equity firm Mekong Capital was considering its role in the company and how to guide future growth. There was some dissension between the two parties; how could they resolve their differences and add value to the company?Starting at €0.00
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Hu-Friedy: Evaluating Transportation Alternatives
;Case IVEY-9B18D007-EService and Operations ManagementIn August 2016, the global procurement manager at Hu-Friedy Mfg. Co., LLC, a large U.S. dental equipment manufacturer, realized that materials were being transported between suppliers and production facilities without a consistent strategy—potentially costing the company thousands of dollars each year. To evaluate the company's transportation needs, the manager considered a range of alternatives, including buying or leasing a truck or hiring a th...Starting at €0.00
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Bidcorp Baltics: Contextually Intelligent Leadership of Entrepreneurial Food Services
;Case IVEY-9B18C013-EEntrepreneurshipIn October 2016, the chief executive officer of Bidcorp Baltics, a food services company operating in the three Baltic countries of Estonia, Latvia, and Lithuania, faced a dilemma. He needed to decide whether to expand the warehouse depot in Lithuania or in another location, and whether the company should diversify into products other than fresh fish and seafood. Because the company was part of the larger Bid Corporation Limited group, headquarte...Starting at €0.00
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Pulse Candy: Sustaining the Brand Differentiation
;Case IVEY-9B18A032-EEntrepreneurship, MarketingIn April 2015, the Dharampal Satyapal Group introduced a new hard-boiled candy in three states in India. The candy, named Pulse, had a distinctive raw-mango flavour and a spicy, tangy taste. It quickly became popular. Within two years, Pulse candy surpassed ₹3 billion in sales and became the leader in the hard-boiled candy segment, beating leading national and international brands. The company achieved all of this with a small advertising budget ...Starting at €0.00
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Eggscellence: SKM Egg Products Export (India) Limited
; ;Case IVEY-9B18A030-EEntrepreneurship, MarketingSKM Egg Products Export (India) Limited (SKM) manufactured processed egg products, including egg powder and liquid egg, which it exported to advanced international markets. The company had gone through phases of turnaround, countering challenges and a severe debt overload. In 2016, it had overseas subsidiaries in Japan, the Netherlands, and Russia. The chief executive officer had promoted SKM’s use of technology, quality processes, and accreditat...Starting at €0.00
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407 ETR Highway Extension: Material Procurement
; ; ;Case IVEY-9B16E038-EDecision AnalysisIn April 2016, the chairman of the partnership charged with building the $1 billion Highway 407 East Extension Phase 2 in Ontario was reviewing an e-mail from the procurement team that recommended allocation of more than $45 million in contracts for the purchase of granular base material for the highway construction. He knew that the procurement team had worked for several weeks to negotiate and analyze the supplier’s quotes, but after reviewing ...Starting at €0.00
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Knightsbridge Custom Homebuilders Ltd.: Commitment to Core Values - Teaching Note
; ;Teaching Note IVEY-8B18M083-EStrategyTeaching note for product 9B18M083.Starting at €0.00
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