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    Ivey Business School (Canada)

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    1. Wakaliwood: The Hollywood of Uganda

      Marcus M. Larsen; Rebecca Namatovu
      Case IVEY-9B20M184-E
      Entrepreneurship, Strategy
      In early 2020, the founder and operator of Ramon Film Productions—known familiarly as Wakaliwood—needed to manage the tensions of operating as an informal movie production company in a slum in Uganda's capital of Kampala. Although Ramon Film Productions h

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    2. Should Marathon Petroleum Split Up

      Timothy Trombley; Babak Lotfaliei; Saurin Patel
      Case IVEY-9B20N036-E
      Finance
      On September 25, 2019, an activist investment management company, which was sometimes referred to as the biggest activist hedge fund in the world, publicly released a detailed report advocating for Marathon Petroleum Corporation to be split into three sep

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    3. Breaking the Silence (A): Taboo Topics

      Alison Konrad; Kanina Blanchard; Karen MacMillan
      Case IVEY-9B20C043-E
      Leadership and People Management, Strategy
      Students need to practice talking about taboo topics. The ‘A’ case offers background on recent calls to end discrimination (e.g., #MeToo, Black Lives Matter protests) and highlights the struggles business schools, in particular, have faced in dealing with

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    4. Maple Leaf Foods (A): Consumers

      Pratima Bansal; Wren Montgomery; Karen MacMillan
      Case IVEY-9B20M175-E
      Strategy
      Supplement to 9B20M174.

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    5. Maple Leaf Foods (B): Employees

      Pratima Bansal; Wren Montgomery; Karen MacMillan
      Case IVEY-9B20M176-E
      Strategy
      Supplement to 9B20M174.

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    6. Maple Leaf Foods (E): Society/Animal Rights

      Pratima Bansal; Wren Montgomery; Karen MacMillan
      Case IVEY-9B20M179-E
      Strategy
      Supplement to 9B20M174.

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    7. Saving the Soil: Blake Vince's Quest for No-Till Farming - Teaching Note

      Wren Montgomery; Pratima Bansal; Ken Mark
      Teaching Note IVEY-8B20M013-E
      Strategy
      Teaching note for product 9B20M013.

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    8. DuPont Sustainable Solutions (A) and (B) - Teaching Note

      Simon Parker; Ramasastry Chandrasekhar
      Teaching Note IVEY-8B20M128-E
      Strategy
      Teaching note for products 9B20M128 and 9B20M129.

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    9. CMNGD (Commongood) Linens: Scaling a Work-Integration Social Enterprise

      Simon Parker; Houston Peschl
      Case IVEY-9B18M129-E
      Entrepreneurship, Strategy
      In June 2018, the co-founder of a work-integration social enterprise in Calgary, Alberta, called CMNGD (Commongood) Linens, took stock of the impact her venture had on helping homeless people get back on their feet and into meaningful employment. Her ambi

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    10. MarcPoint: Strategizing with Big Data

      Wei Zhang; Liang Li; Ning Su; Ji-Ye Mao
      Case IVEY-9B19E012-E
      Entrepreneurship, Information Technologies, Strategy
      As Shanghai MarcPoint Information Technology Co. Ltd. (MarcPoint) celebrated its fifth anniversary, its founder was quite pleased by what the company had achieved. MarcPoint was a start-up that offered marketing research services by analyzing user-generat

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