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HBSP (USA)
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Designing a New Business Model: Finding an Ordered Structure to Unlock Creativity
Johnson, Mark W.Book Chapter HBS-5776BC-ELeadership and People ManagementWe're all familiar with stories of visionary leaders whose brilliant insights revolutionize the market. But all of these inspiring stories can be downright depressing. No one wants to depend on something as fickle as inspiration to create a new business. And you shouldn't have to, says strategic innovation expert Mark W. Johnson. Indeed, conceiving of a truly innovative new business model does not need to be a matter of imagination and serendipit...Starting at €6.75
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The White Space Within: Transforming Existing Markets
Johnson, Mark W.Book Chapter HBS-5769BC-ELeadership and People ManagementMarkets are born, grow, change, and die. Customer demand inevitably shifts, too, as do the jobs they need to get done. To stay relevant, you must remain vigilant to these changes and devise new ways to address them. Profound shifts require you to reconsider your business model or develop a new one. In this chapter, company transformation expert Mark W. Johnson shows you how to seize your "white space within"-to achieve transformational growth or ...Starting at €6.75
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The White Space and Business Model Innovation: Finding Brilliant Opportunities Outside Your Core
Johnson, Mark W.Book Chapter HBS-5767BC-ELeadership and People ManagementWhat happens when an opportunity arises outside a company's core, an opportunity to serve a wholly new customer or an existing customer in a radically new way, or to create an entirely new market or significantly transform an existing one? If such an opportunity requires your company to operate in a fundamentally different way-with a different formula for making money, a new set of resources and processes, different expertise, and maybe a new way...Starting at €6.75
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Southwest Airlines (D), Teaching Note
Lovelock, Christopher H.Teaching Note HBS-576149-EMarketingTeaching Note for (9-575-135).Starting at €0.00
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Communications Policy
Star, Stephen H.Case HBS-576086-EMarketingIntroductory note on communications policy for use in first year marketing. Focuses on: Target selection; message delineation; communications intensity; alternative communications; means and media; economics of communications decisions; and need for consistency in communications programs. Assumes that students have previously read Consumer Analysis, Market Analysis, and Note on Marketing Arithmetic and Related Marketing Terms.Starting at €6.75
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Toward More Analytical Decisions and Better Results: An Overview of What Analytics Can and Cannot Do for You
Davenport, Thomas H.; Harris, Jeanne G.; Morison, RobertBook Chapter HBS-5759BC-EStrategyLife would be a lot simpler if putting analytics to work could be accomplished by executive decree alone. But like anything worthwhile, making your business thoroughly analytical takes effort and thought - and beginning with the end in mind. As the devoted users of analytics say, "All the analytics in the world won't help unless we use them to make and execute better decisions." This chapter, by the authors of the groundbreaking Competing on Anal...Starting at €6.75
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Building an Analytical Culture: A Key Element of Embedding Analytics in Your Organization
Davenport, Thomas H.; Harris, Jeanne G.; Morison, RobertBook Chapter HBS-5753BC-EStrategyCulture is one of the softer elements of an organization's makeup, one that may seem incompatible with the "hard" nature of analytics. But building a culture that embraces analytics is critical if you want your firm, and all the people in it, to make better decisions based on data, facts, and rigorous analysis. Getting to this point isn't quick or easy, but once you're there it becomes a competitive advantage. In this chapter, the authors of the ...Starting at €6.75
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Embed Analytics in Business Processes: A How-To Guide
Davenport, Thomas H.; Harris, Jeanne G.; Morison, RobertBook Chapter HBS-5751BC-EStrategyIf you really want to put analytics to work in your organization, you need to make them an integral part of everyday business decisions and business processes. A cross-functional process perspective enables you to appreciate how different parts of the business work together (or fail miserably in doing so) and to identify all the ways analytics might be used to create a better outcome for the enterprise. In this chapter, the authors of Competing o...Starting at €6.75
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Southwest Airlines (C)
Lovelock, Christopher H.Case HBS-575118-EMarketingSouthwest Airlines, a small intrastate carrier, has just completed its first year of operations in June 1972 and management is debating what advertising and promotional strategy to adopt for the future. Southwest has successfully broken into a market dominated by two larger airlines and gained a significant market share through improved quality service, lower prices and other innovations, supported by heavy advertising and other promotions. Howev...Starting at €6.75
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Listening to People
Nichols, Ralph G.; Stevens, Leonard A.Article HBS-57507-ELeadership and People ManagementTests show that individuals retain only half of what they have heard immediately after hearing it, and only one third of it within eight hours. Methods to improve listening should build an awareness of the factors that affect listening ability and should construct aural experiences that will produce good listening habits. Fourteen suggestions provide the basis for building an awareness of the importance of listening skills.Starting at €6.75
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