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HBSP (USA)
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Club Mediterranee (Spanish Version)
Ward, ScottCase HBS-503S65MarketingSe centra en la estrategia de Club Med en el mercado de EE.UU.. La experiencia de Club Med es en gran medida entre los europeos, pero el club ha atraído a turistas jóvenes, solteras de Estados Unidos a sus centros turísticos del Caribe. En caso de Club Med intento de atraer a otros segmentos del mercado? ¿Cuál debería ser la estrategia de crecimiento?Starting at €8.20
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Lipman: Vertical Integration in Fresh Tomatoes
Alvarez, Jose B.; Knoop, Carin-IsabelCase HBS-516053-EMarketingLipman, the largest open field fresh tomato grower and marketer in the United States, has been successfully pursuing an aggressive strategy of acquisitions over the last several years. End market consolidation in the retail space has driven vertical integration in the extremely competitive fresh tomato business, where farm gate prices have not changed in 30 years. The company is facing pressure from climate change, alternative uses for farm land,...Starting at €8.20