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Storming into the U.S. Market (Spanish version)
Bartlett, Christopher A.; Gordon, Rachel; Lafkas, JohnCase HBS-918S10StrategyThe RoboTech case describes the challenges facing the CEO of a small, Singapore-based industrial robotics company that decides to diversify away from its core industrial robot business by leveraging its expertise into the medical-devices industry. It launches an innovative product (a specialized surgical robot) in an unfamiliar market segment (spinal surgery) and decides to enter the unfamiliar, distant U.S. healthcare market, which is characteri...Starting at €8.20
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Differences at Work: Sameer (A)
Sucher, Sandra J.; Gordon, RachelCase HBS-609053-EService and Operations ManagementIn Differences at Work: Sameer (A) HBS Case No. 9-609-053 Sameer, an Indian Muslim, is a summer intern in a small, predominantly Jewish firm. Prompted by a conflict in the Middle East, members of the organization make a number of anti-Muslim jokes. Sameer wonders whether he should surface his discomfort; he otherwise enjoys the firm, and is hoping to be given a full-time job offer following his internship.Starting at €8.20