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Mavi: Fashioning a Path to Brand Growth
Avery, Jill; Yucaoglu, GamzeCase HBS-517075-EMarketingThis case examines the strategic choices and business model with regards to branding at Mavi, a leading Turkish apparel retailer. The case is presented from the perspective of the company CEO and its global brand director who is also part owner. In 2015, Mavi had sales of $419 million, up 20% from the previous year. Growth rates like these were becoming routine at Mavi. But, the path to growth was getting more challenging, and Turkven, Mavi's pri...Starting at €8.20
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Acibadem Healthcare Group
Herzlinger, Regina E.; Cekin, Esel; Kindred, Natalie; Yucaoglu, GamzeCase HBS-315120-EThis case focuses on Ac badem Healthcare Group's, Turkey's only premium nationwide hospital network, potential expansion strategies after it was acquired by International Healthcare Holdings Berhad (IHH) in 2011, the world's second-largest publicly listed health care group and a private hospital leader in Singapore and Malaysia. By providing perspectives on both Ac badem and IHH-Parkway-Pantai's operational models, growth aspirations, collabora...Starting at €8.20
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Allianz Turkey: Focus on the Customer (A)
Sasser, W. Earl, Jr.; Yucaoglu, GamzeCase HBS-316093-EService and Operations ManagementAt the age of 39, Solmaz Alt n took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost control. Consequently, customer satisfaction was suffering. Despite the growing Turkish economy and a favorable regulatory environment, Solmaz was struggling to grow the company without ...Starting at €8.20
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Migros Turkey: Scaling Online Operations During COVID-19 (C)
Moreno, Antonio; Yucaoglu, GamzeCase HBS-621062-EService and Operations ManagementThe case opens in August 2020 as Ozgur Tort and Mustafa Bartin, CEO and chief large-format and online retail officer of Migros Ticaret A.S. (Migros), Turkey's oldest and one of its largest supermarket chains, are navigating Migros through COVID-19 and the unprecedented surge in demand in online groceries. Between the first official case in Turkey in March and August, customers have flocked to online shopping and Migros' teams have been busy tryin...Starting at €5.74
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Peak Games: Hiring Priorities in Times of Rapid Growth (A)
Kerr, William R.; Yucaoglu, GamzeCase HBS-818083-EEntrepreneurshipSidar ahin, founder and CEO of Peak Games, a Turkey-based global mobile gaming company, must decide on the final list of candidates for the critical global marketing director position the company has been trying to fill for over a year. Since its founding in 2010, Peak Games has grown to become Europe's 3rd biggest grossing online gaming company and its mobile games have made a name for themselves internationally. ahin's team has grown to 100...Starting at €8.20
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MISHA: Modernizing the World of Shisha
Kerr, William R.; Yucaoglu, GamzeCase HBS-819019-EEntrepreneurshipThe case opens in 2017 with two of the five co-founders of MISHA telling the company's CEO Michal Portz that they believe it is time for the global venture to shut down its operations and cease investments. Portz and another co-founder believe MISHA can still work. The case describes the origins of the ready-to-use capsule solution for shisha smokers and the evolution of MISHA from idea to product design, manufacturing, marketing, and distributi...Starting at €8.20
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Careem: Base Camp or Mountain Peak Designing an OS for Scaling
Ghosh, Shikhar; Yucaoglu, Gamze; Thapar, AlpanaCase HBS-819049-EEntrepreneurshipStarting at €8.20
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Yatooq: Longing for Arabic Coffee
Roberge, Mark N.; Yucaoglu, Gamze; Al-Rachedy, SamerCase HBS-819075-EFinanceAs one of the few female entrepreneurs in Saudi Arabia, Lateefa Alwaalan had been trying to produce the perfect cup of Arabic coffee for over a decade. In 2007, she began testing various coffee blends, which she later branded Yatooq, the Arabic word for "craving" or "longing". She soon realized that the brewing process was just as important as the blend in consistently producing a great cup of Arabic coffee. Therefore, she developed the world's f...Starting at €8.20
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iyzico: recaudación de fondos en mercados emergentes (B)
Di Maggio, Marco; Yucaoglu, GamzeCase HBS-220S02FinanceEl caso se abre en julio de 2016 Barbaros Ozbugutu, co-fundador y CEO de la tecnología de pago iyzico puesta en marcha con sede en Estambul, contempla los pros y los contras de las diferentes hojas de término la compañía ha recibido para su ronda de Serie C. El caso, entonces informa al lector acerca de algunos cambios en las circunstancias que afectan a los términos de las ofertas preseleccionadas. Al final, el caso plantea esta pregunta: que se...Starting at €5.74
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Allianz Turkey: Focus on the Customer (B)
Sasser, W. Earl, Jr.; Yucaoglu, GamzeCase HBS-316094-EService and Operations ManagementAt the age of 39, Solmaz Alt n took over the helm at Allianz Turkey. Solmaz quickly realized that, although the insurance market was thinly penetrated in Turkey, the company was operating in a very competitive environment with pressure on prices and, hence, cost control. Consequently, customer satisfaction was suffering. Despite the growing Turkish economy and a favorable regulatory environment, Solmaz was struggling to grow the company without ...Starting at €5.74