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IMAX: Scaling Personalized Learning in India
Kim, John Jong-Hyun; Chu, Michael; Tahilyani, RachnaCase HBS-316108-EIMAX is a provider of comprehensive testing and personalized content across mid-range and low-cost private K-10 schools in India. It aims to improve learning outcomes by providing schools with an integrated product suite including textbooks, workbooks, assessments, feedback reports, personalized worksheets and teaching support material. Its founders however, view their B2B strategy as a seeding strategy to eventually form a B2C education ma...Starting at €8.20
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BYJU'S The Learning App
Kim, John Jong-Hyun; Tahilyani, RachnaCase HBS-317048-EStrategyBYJU'S The Learning App (BYJU's) is India's largest K-12 education app with about 300,000 annual paid subscribers. The mobile app uses a mix of video lessons and interactive tools to personalize learning for every student. Although there is room to grow exponentially in India, BYJU's decides to enter the U.S. and other English speaking international markets. It believes that United States has a large demand for "better learning", a strong digital...Starting at €8.20
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