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First Respond: The Challenges of Marketing Social Mission in China
Marquis, Christopher; Chen, XinghuiCase HBS-KS1237-EFirst Respond is a for-profit Chinese social enterprise focused on developing emergency services with the mission of making China a safer place. In China, there is a severe lack of first aid awareness and systems, and to fill this gap, First Respond delivers first aid training, products and services, and solutions to both businesses and individuals in the private and public sectors. They also provide in-race first aid service for marathons. Looki...Starting at €8.20
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Chairman Zhang and Broad Group: Growth Dilemmas
Marquis, Christopher; Dai, Nancy Hua; Yin, JuelinCase HBS-412095-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. Zhang Yue, founder and chairman of Broad Group, had developed a series of innovative products aimed at solving China's environmental problems. Broad Group's products, services, and management were guided by values that prioritized morals, responsibility, environmental protection, and energy conservation over company growth and profit. Zhang's current focus was Broad Sustaina...Starting at €8.20
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China Greentech Initiative (CGTI)
Marquis, Christopher; Villa, Laura Velez; Yin, JuelinCase HBS-412105-EAt the end of 2011, the founders of the China Greentech Initiative (CGTI) wanted to grow the company while respecting its unique hybrid business model that combined a collaborative open source community with more traditional strategic research services. The case follows CGTI from its initial goal of establishing a road map for the Chinese green technology market, to further catalyzing the sector through a combination of collaborative network buil...Starting at €8.20
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COSCO: Implementing Sustainability
Marquis, Christopher; Yin, Juelin; Yang, DongningCase HBS-412081-ELeadership and People ManagementIn January 2005, China Ocean Shipping (Group) Company (COSCO) announced it would join the United Nations Global Compact (UNGC). At that time, COSCO initiated sustainability reporting practices in line with the UNGC, and over the next six years these efforts evolved into an information technology platform integrating all the company's sustainability processes and indicators. In fall 2011, the company's leadership considered the following strategic...Starting at €8.20
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China Environment Fund: Doing Well by Doing Good, Teaching Note
Marquis, Christopher; Comings, AlisonTeaching Note HBS-411098-ELeadership and People ManagementTeaching Note for 410142.Starting at €0.00
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China Environment Fund: Doing Well by Doing Good
Marquis, Christopher; Dai, Nancy HuaCase HBS-410142-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. In early 2010, cleantech investment pioneer Tsing Capital was planning for the China Environment Fund IV and considering how to maintain its commitment to social and environmental practices. Tsing Capital embraced its philosophy of "Doing Well by Doing Good" and developed a proprietary system to manage social & environmental functions throughout the investment process. Some ...Starting at €8.20
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A Better Community (ABC): Developing the NGO Infrastructure in China
Marquis, Christopher; Guan, ZhishuangCase HBS-KS1258-EABC (A Better Community) provided pro-bono and paid management consulting services to nongovernment organizations in mainland China. Founded in 2008, ABC had quickly expanded from a voluntary group in Beijing with 7 volunteers in to a well-organized NGO with several hundred volunteers operating in 4 cities, serving more than one hundred NGOs. However, the rapid development also brought many challenges to both the running of the organization and h...Starting at €8.20
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China Yintai: Developing Shared Value in China
Marquis, Christopher; Zhang, Ying; Yang, ShiyuCase HBS-415078-EUnder the leadership of CEO and President Shen Guojun, China Yintai was increasingly committed to philanthropic initiatives. Drawing upon his experience as an entrepreneur and a philanthropist, Mr. Shen saw the urgent need to build bridges between business practices and philanthropy and cultivate a new business culture that incorporated "shared value." The case study documents Yintai's recent collaboration with Peking University on founding China...Starting at €8.20
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Beacon Group of Hong Kong: Finding Light in the Shadow Education Industry
Marquis, Christopher; Li, Qi; Leung, GuyCase HBS-415082-EEntrepreneurshipAfter more than 25 years of operation, Beacon Group had grown from having 3 small classrooms on the fourth floor of a commercial building, to a network of 21 centers across Hong Kong with over 60,000 students enrolled per year. The key long-term challenge for the industry was that due to low birth rates in Hong Kong, over the next decade there will be a precipitous decline in the number of senior secondary school students, who account for the lio...Starting at €8.20
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Fei Ni Mo Shu (You are the One) and the Chinese Employment Market
Marquis, Christopher; Li, Qi; Zhang, YingCase HBS-415081-ELeadership and People ManagementThis case study shows the evolution of the Chinese television program Fei Ni Mo Shu (You are the One), from an unrecognized show in 2010 to becoming a television phenomenon in 2015. The success of Fei Ni Mo Shu (You are the One) has resulted from it reflecting the current Chinese labor market, people's career attitudes and what Chinese employers demand from the employees. As Fei Ni Mo Shu enters its sixth year, the show's producer grapples with q...Starting at €8.20