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PlayStation 2 de Sony (A)
Deshpande, Rohit; Schulman, Seth M.Case HBS-110S27MarketingA principios de 1999, el presidente de Sony Computer Entertainment, Inc., tuvo que determinar la estrategia apropiada de lanzamiento EE.UU. para el jugador de videojuegos de próxima generación, PlayStation 2 de Sony. A pesar del éxito de la Playstation1 original, nuevos competidores y un entorno de consumo incierto que el lanzamiento difícil. Un reescrito versión de un caso anterior.Starting at €8.20
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Godiva Japan: Think Local, Scale Global
Deshpande, Rohit; Cekin, Esel; Kanno, AkikoCase HBS-517056-EMarketingThis case tracks Jerome Chouchan's strategies and execution for a successful turn around of Godiva Japan's operations which was experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations, Godiva Japan had targeted a variety of demographic segments in different sales points, acquired new customers and created a moment of luxurious consumption for all ages. Accordingly, w...Starting at €8.20
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India's Amul: Keeping up with the Times, Teaching Note
Deshpande, Rohit; Khanna, Tarun; Arora, NamrataTeaching Note HBS-517105-EMarketingTeaching note for case 516116.Starting at €0.00
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Building Brand Infosys, Teaching Plan
Deshpande, RohitTeaching Note HBS-516018-EMarketingTeaching plan for case 513003.Starting at €0.00
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Cipla (Spanish version)
Deshpande, Rohit; Winig, LauraCase HBS-520S15MarketingThe head of Cipla, a $325-million-dollar Indian pharmaceutical company and seller of low-cost AIDS drugs to South Africa, must decide what to do about Cipla's future. With India poised to enforce international patents in only two years, much of Cipla's product line could become unsaleable (given that it is based on product patents protected in industrialized countries). Describes Cipla's role in forcing global pharmaceutical companies to lower th...Starting at €8.20
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The Ordinary Heroes of the Taj (Spanish version)
Deshpande, Rohit; Raina, AnjaliArticle HBS-R1112JLeadership and People Management1) a values-driven recruitment system that emphasizes integrity and duty over talent and skills; 2) training of customer ambassadors who serve the guest first and the company second; and 3) a recognition-as-reward system that values well-earned plaudits--from customers, colleagues, and immediate supervisors--over money and advancement. Each of the three elements has important features and nuances, which the authors explore in detail so that your...Starting at €8.20
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Cipla 2011 (Spanish version)
Deshpande, Rohit; Sucher, Sandra J.; Winig, LauraCase HBS-517S04Business Ethics and Corporate Social ResponsibilityDr. Yusuf Hamied, head of the Indian pharma and generics manufacturing company Cipla, is weighing options for how to continue to support the global fight against HIV/AIDS while positioning his company for growth in a changing regulatory landscape.Starting at €8.20
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The Ordinary Heroes of the Taj
Deshpande, Rohit; Raina, AnjaliArticle HBS-R1112J-ELeadership and People ManagementWhen terrorists attacked the Indian city of Mumbai in 2008, employees of the Taj Mumbai hotel displayed uncommon valor. They placed the safety of guests over their own well-being, thereby risking--and, in some cases, sacrificing--their lives. Deshpande, of Harvard Business School, and Raina, of the HBS India Research Center in Mumbai, demonstrate that this behavior was not merely a crisis response. It was instead a manifestation of the Taj Group'...Starting at €8.20
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Cipla, Teaching Note
Deshpande, Rohit; Sesia, AldoTeaching Note HBS-307021-EMarketingTeaching Note to (503-085).Starting at €0.00
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Fair & Lovely vs. Dark is Beautiful, Teaching Note
Deshpande, Rohit; Chaturvedi, SaloniTeaching Note HBS-517104-EMarketingTeaching note for case 516079.Starting at €0.00