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Luckin Coffee (B): Revelations of Fraud
Casadesus-Masanell, Ramon; Elterman, KarenCase HBS-721371-EStrategyThis case describes revelations of fraud at Luckin Coffee, beginning with an anonymous report in January 2020 and continuing with the company's admission in April 2020 that it had inflated its revenues by 2.2 billion RMB ($310 million), almost half its reported revenue, in the last three quarters of 2019. It was later found that Luckin had arranged false transactions at many of its stores, and that it had sold tens of millions of cups of coffee (...Starting at €5.74
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Sportradar (A): From Data to Storytelling
Casadesus-Masanell, Ramon; Elterman, Karen; Gassmann, OliverCase HBS-719429-EStrategyIn 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on third-party data feeds such as Sportradar's, prefering to develop data services in-house. Thus, CEO Carsten Koerl believed the company needed to branch into sports media, not just supply...Starting at €8.20
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Jumia Nigeria: from Retail to Marketplace, PowerPoint Supplement
Casadesus-Masanell, RamonCase HBS-718468-EStrategyPowerPoint slides for case 718401 and 718432.Starting at €8.20
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Jumia Nigeria: from Retail to Marketplace (A) and (B), Teaching Note
Casadesus-Masanell, Ramon; Elterman, KarenTeaching Note HBS-718467-EStrategyTeaching note for cases 718401 and 718432.Starting at €0.00
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Hilti Fleet Management (B): Towards a New Business Model (Spanish Version)
Casadesus-Masanell, Ramon; Gassmann, Oliver; Sauer, RomanCase HBS-719S19StrategyLos tacleadas (B) de casos el proceso de implementación y la escala de gestión de flotas en los últimos años. Por último, el caso explora los desafíos actuales que enfrenta el IMC.Starting at €5.74
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Oriental Land Co., Ltd. -Tokyo Disney Resort
Casadesus-Masanell, Ramon; Kanno, AkikoCase HBS-720460-EStrategyThis case describes the history of Oriental Land Co. Ltd.'s (OLC's) Tokyo Disney Resort (TDR), its operations, the extent of vertical integration, and the challenges it faced in 2018 as OLC's chairman and CEO, Toshio Kagami, contemplated how best to dealStarting at €8.20
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Jumia Nigeria: from Retail to Marketplace (B)
Casadesus-Masanell, Ramon; Arora, NamrataCase HBS-718432-EStrategyThis follow up case study explores the ramifications of Jumia's decision to move from a retail led to a markplace business model for its e-commerce platform. The case visits the company's successes as well as its many failures when adopting this vendor-led strategy. It also considers Jumia's options going forward- should it return to the retail-led model or develop a hybrid alternative?Starting at €5.74
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Bharti Infratel: Unlocking Value in Mobile Infrastructure
Casadesus-Masanell, Ramon; Salwan, Prashant; Bijlani, Tanya; Tahilyani, RachnaCase HBS-715459-EStrategyBharti Infratel, a telecom tower company provides shared telecom infrastructure to mobile operators in India. It is a spin off from Bharti Airtel, India's largest leading mobile services operator. Bharti Infratel partnered with its rivals, Vodafone and Idea Cellular, to form a joint venture, Indus Towers, to pool and share the three companies' tower assets. The managing director of Bharti Infratel's parent group, Bharti Enterprises must decide if...Starting at €8.20
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Luckin Coffee (A): Caffeine-fueled Growth
Casadesus-Masanell, Ramon; Elterman, KarenCase HBS-721370-EEntrepreneurshipThis case describes the founding of Chinese coffee chain Luckin Coffee in 2017 and its path to surpassing Starbucks as the largest coffee chain in China (by number of stores) in 2019. Unlike Starbucks stores, which were designed to be welcoming "third places" for customers to gather away from their homes or offices, most of Luckin's stores were small and bare, reflecting its mission to provide convenient takeout or delivery coffee to busy custome...Starting at €8.20
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Jumia Nigeria: from Retail to Marketplace
Casadesus-Masanell, Ramon; Arora, NamrataCase HBS-718401-EStrategyFounded in 2012, Jumia Nigeria, a startup effort by Germany-based Rocket Internet, aimed to become an African Amazon. The company entered the nascent market and immediately enjoyed an uptick in consumer spending fueled by the strength of Nigeria's oil-based economy. By 2016, however, Jumia's growth had begun to taper, hindered by plummeting oil prices, the subsequent economic downturn, and the pressure of Nigeria's limited retail ecosystem. In ad...Starting at €8.20