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Kuaishou: Developing a Livestreaming E-Commerce Business
Wei Li; Junfeng Tian; Jianping Liang; Jing Chen; Hubert PunCase IVEY-W26400-EMarketing, StrategyAs a leading short-video social and livestreaming app in China, Kuaishou Technology’s Kuaishou application (app) was facing various challenges, including fierce competition from ByteDance Ltd.’s Douyin. In June 2018, to sustain its long-term growth, KuaisStarting at €8.20
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Sunyuki: Organic Fresh-Food Distribution Channels
Jing Liang; Shilei Yang; Jing ChenCase IVEY-9B20A054-EEntrepreneurship, Marketing, StrategyIn January 2015, the founder and chairman of Sunyuki Agricultural Co., Ltd. (Sunyuki), was considering a major change to his company. Founded in 2010, Sunyuki was one of the first online fresh-food retailers in southwest China, providing safe, fresh, orgaStarting at €8.20
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Iloof: Expanding from Online to Offline Channels
Yi Liao; Jing Chen; Hubert Pun; Jun LiCase IVEY-9B20D014-EEntrepreneurship, Service and Operations Management, StrategyIloof Technology Co. Ltd. was a Chinese start-up high-technology company at the forefront of the smart water bottle market, one of the newest sectors in the reusable water bottle industry. Smart bottles or cups, also known as interactive water bottles, were technologically advanced devices that had wireless communication capabilities to connect with electronic devices, such as smart phones. They also helped record and optimize the user’s water in...Starting at €8.20
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JD: E-invoice with Blockchain
Nina Yan; Jing Chen; Hubert Pun; Yongqin LeiCase IVEY-9B20M047-EStrategyJingdong (JD), the leading innovation-driven e-commerce company and retail infrastructure service provider in China, had rapidly expanded its enterprise procurement market. In the process, however, it faced major issues related to poor customer experience, the high cost of risk control for the value-added tax (VAT), and inefficient invoice management. In early 2018, JD (the supplier of invoices) collaborated with the China Pacific Insurance (Grou...Starting at €8.20
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Chow Tai Fook: Blockchain for the Diamond Industry
Kenith Poon; Hubert Pun; Jianping Liang; Jing ChenCase IVEY-9B20M033-EStrategyIn 2019, Chow Tai Fook Jewellery Group Limited, one of Hong Kong’s most popular jewellery chains, had recently adopted blockchain, under the leadership of managing director, to address some of the challenges in the diamond industry. In particular, the comStarting at €8.20
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Alibaba: Launching a Direct Online Retail Model
Wei Li; Jing Chen; Hubert Pun; Junfeng TianCase IVEY-W28625-EMarketing, StrategyIn May 2021, Alibaba Group Holding Limited (Alibaba), China’s biggest e-commerce company, faced a number of challenges. Alibaba, which operated under a platform business model, was confronted with weakened consumer spending due to the coronavirus pandemic as well as increased competition from JD.com Inc. (JD.com) and other e-commerce entrants. To boost business growth and strengthen Alibaba’s leading position in China’s e-commerce market, Daniel ...Starting at €8.20
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Suning.com: Managing the Challenges of Expansion
Yan Zhu; Jing Chen; Hubert PunCase IVEY-W27154-EStrategyAs a traditional retailer focused on selling home appliances, Suning.com Co. Ltd. (Suning) grew quickly and became a leading retailer in China, dominating the market until the 2000s. By 2021, however, Suning was facing challenges, including fierce competition from e-commerce giants such as Alibaba Group Holding Limited, Jingdong, and Pinduoduo Inc. and from its upstream brand manufacturers. It also faced financial pressure in its core business du...Starting at €8.20
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HiteVision's Channel Conflict Management
Chenxi Li; Jing Chen; Hanlin Wen; Cheng XingCase IVEY-W25511-EMarketingIn 2015, HiteVision Tech Co. Ltd., a leading Chinese enterprise in the research and development and manufacturing of interactive educational flat-panel displays (IFPDs), faced a developmental bottleneck. The general manager of the commercial product department turned his attention from the educational to the commercial IFPD market. In early 2018, during the process of entering the commercial IFPD market, the company encountered a series of channe...Starting at €8.20
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TCLK: Blockchain-Powered Information Platform
Hubert Pun; Jianping Liang; Jing Chen; Roger Wang; Huaxi LiCase IVEY-9B20M159-EEntrepreneurship, StrategyIn February 2020, an entrepreneur and his team in China created a mobile application called Tong Cheng Lian Kang (TCLK), which crowdsourced information on publicly known cases of COVID-19, enabling users to find out if they might have been exposed to an iStarting at €8.20
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A Note on China’s Approach to Cryptocurrency and Blockchain Application in the Games Industry: Coco Game Currency
Kenith Poon; Jing Chen; Jianping Liang; Hubert Pun; Huaxi LiCase IVEY-9B20M071-EStrategyAn estimated 640 million online gamers participated in China’s games industry in 2019. Their pursuit included earning points or tokens that they could redeem for prizes or gifts and in-game assets. A centralized platform allowed game operators to share the administration and management of tokens and rewards, but the system was not as transparent or immutable as stakeholders desired. In January 2019, a new points redemption system was launched bas...Starting at €8.20