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Ivey Business School (Canada)
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Wobot.ai: Casual Sexism and Personal Brand Crisis
Pranjali Chauhan; Sumita RaiCase IVEY-W28508-ELeadership and People ManagementIn September 2021, the chief human resources officer of the video intelligence firm Wobot.ai saw a negative review on the online platform Glassdoor, which accused her of being a figurehead who achieved her leadership position only because she was the founder’s wife. Despite her numerous professional achievements, including being recognized as one of the 2019 “Shepreneurs: Women to Watch” by Entrepreneur India magazine, the chief human resources o...Starting at €8.20
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Snowman Logistics Ltd: What Ails It?
Nikhil RastogiCase IVEY-W28603-EAccounting and Control, FinanceSnowman Logistics Ltd was publicly listed in 2014 at a huge premium to the issue price. The company was the first pan-Indian player in the temperature-controlled logistics industry, which was largely unorganized and fragmented. Changing consumer preferences and increasing demand for processed food were expected to drive the business’s growth rates and profitability. However, India updated its accounting standards in 2019, which impacted Snowman’s...Starting at €8.20
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SKF India: Strategic Choices at a Global Iconic Bearing Brand
Amit Anand Tiwari; Mahantesh M Patil; Samrat GuptaCase IVEY-W29263-EMarketing, StrategyIn January 2021, Girish Hanchate, the vice-president of the industrial distribution segment at SKF India Ltd. (SFK India), located in the Indian city of Pune, was facing a difficult problem. He had to find a way to mitigate the ongoing drop in sales from key industrial customers in India resulting from COVID-19 pandemic lockdowns, with many SKF India customers switching to lower-priced competitors. SKF India had been successfully delivering indus...Starting at €8.20
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GD Labs: Scaling Swab Testing During COVID-19
Bhavin J. Shah; Arvind ShroffCase IVEY-W28361-EDecision Analysis, Service and Operations ManagementIn early 2020, the rapid spread of COVID-19 across the world led the most highly affected countries, such as the United States and India, to focus on rapid testing and contact tracing to break the chain of transmission. By August 25, 2020, India had tested nearly 37 million cumulative COVID-19 samples as part of the government’s “Test, Track, Treat” initiative. The efficient allocation of collected swabs with saliva samples to appropriate testing...Starting at €8.20
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Zenoti: Strengthen the Core or Stretch for Growth?
Malay Krishna; Karan Darshan ShahCase IVEY-W27839-EInformation Technologies, StrategyZenoti was a software-as-a-service (SaaS) unicorn based out of Bellevue, Washington. Zenoti’s SaaS was focused on back-office resource allocation and enabling multi-location spas and salons to digitize the consumer experience. After the latest round of funding, Zenoti’s chief executive officer, Sudheer Koneru, was keen to invest in artificial intelligence and other cutting-edge technologies to deliver an Uber-like experience to consumers. Other o...Starting at €8.20
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Concentrix Corporation: Improving Customer Persistency for an Indian Insurance Company
Shylu John; Bhavin J. ShahCase IVEY-W25821-EInformation Technologies, Service and Operations ManagementIn August 2017, Concentrix Corporation (CNX) partnered with Photon Life Insurance Company (PLI), a leading insurance provider in India, to support PLI's customer management service. On February 1, 2018, Mohit Khanna, global operations manager at CNX, undertook a promising task to improve PLI’S customer persistency at minimal operational cost. If all policyholders with an approaching due date were to be called, then the number of service agents re...Starting at €8.20
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VaccineOnWheels: Service Excellence for COVID-19 Vaccinations
Rajeev Kumra; Surajit Ghosh DastidarCase IVEY-W27265-EEconomics, MarketingVaccineOnWheels (VOW), a social enterprise providing doorstep vaccination to India’s low-income and marginalized communities, was founded in December 2019. After the outbreak of the COVID-19 pandemic and arrival of COVID-19 vaccines, VOW was perfectly positioned to contribute to the government’s immunization drive. In 2021, the company entered into a public-private partnership with some of India’s largest municipal corporations as their on-the-gr...Starting at €8.20
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Yardstick: In Search of Segment and Strategy in The Education Industry
Sakhhi Chhabra, Varun ElembilasseryCase IVEY-W27114-EEntrepreneurship, MarketingIn May 2021, the founder of Yardstick Educational Initiatives Private Limited, a provider of experiential learning programs in India and the United Arab Emirates, was facing various business challenges. The company was started in India in 2008 but had been increasingly focused on the more profitable Middle East market since 2012. Attempting to stay current with technology advancements in educational products, it made considerable investments to d...Starting at €8.20
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MAGIS Infotech: Talent Management Concerns
Varun Elembilassery, Mitali Mathur, Padma SudalaiCase IVEY-W25635-ELeadership and People Management, StrategyIn January 2020, the human resources (HR) head of MAGIS Infotech (MAGIS), a software solutions provider to banking and financial firms, was asked to come up with a set of new HR measures to resolve problems related to coordination between employees at MAGIS’s two locations—in Abu Dhabi, United Arab Emirates, and Coimbatore, India. The Abu Dhabi location had all of the client-facing roles and support functions such as HR and finance, whereas Coimb...Starting at €8.20
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Malabar Gold & Diamonds: Expansion Plans
Vinod Thakur; Sabyasachi SinhaCase IVEY-W26278-EStrategyMalabar Gold & Diamonds (Malabar) was established in 1993 in Kerala, India. By 2019, the company was a leading retail chain in India's jewellery market and one of the top five jewellery businesses in the world, selling their products through 117 Indian outlets and 143 global outlets across nine countries. Most of Malabar's domestic revenue came from the southern region of India, and the company was looking to extend its footprint across the entir...Starting at €8.20