This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
HBSP (USA)
-
Zebra Medical Vision (Spanish version)
Greenstein, Shane; Gulick, SarahCase HBS-620S05EntrepreneurshipWhat should they do next at Zebra? Should they work on the accuracy of the already-developed algorithms, or continue to develop many new tools? If they chose to develop new products, which applications should they address? And how should they go to market?Starting at €8.20
-
How to Jump-Start the Clean-Tech Economy
Johnson, Mark W.; Suskewicz, JoshArticle HBS-R0911D-EStrategyBillions of dollars worldwide are pumped into the search for clean technology and renewable energy. So far, however, most investment has been in companies that are using conventional business models to fit new technologies into existing systems. A far better approach, say Johnson and Suskewicz, is to create whole new systems. The authors propose a framework for thinking about clean tech that consists of four interdependent components: an enabling...Starting at €8.20
-
Israel at 70: Is it Possible to (re)Brand a Country
Ofek, Elie; Gulick, SarahCase HBS-519006-EMarketingIn the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country's brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry of Foreign Affairs as well as various Jewish organizations, were mainly aimed at "explaining" Israel's political position and convincing the world that the country was acting in a j...Starting at €8.20
-
DayTwo: Going to Market with Gut Microbiome
Israeli, Ayelet; Lane, DavidCase HBS-519010-EMarketingDayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in Israel, CEO Lihi Segal and her team are devising a global go-to-market plan for the firm. The team is considering several target markets, ranging from people with diabetes to professi...Starting at €8.20
-
Israel at 70: Is it Possible to (re)Brand a Country, Teaching Note
Ofek, ElieTeaching Note HBS-519081-EMarketingTeaching note for case 519006.Starting at €0.00
-
Teva Pharmaceutical Industries, Ltd., Teaching Note
Khanna, Tarun; Palepu, Krishna G.Teaching Note HBS-708419-EStrategyTeaching note to 707441.Starting at €0.00
-
Joe Gifford in Tal Afar, Iraq (A)
Badaracco, Joseph L., Jr.; Burgess, Richard , Jr.; Carpio, Robert , III; Wheeler, WilliamCase HBS-311085-ELeadership and People ManagementTo maximize their effectiveness, color cases should be printed in color. A Lieutenant leading a platoon in Iraq must make a complex ethical, military, and leadership decision: whether to risk his life and that of other soldiers to reenter a home rigged with an explosive and save three Iraqis.Starting at €8.20
-
Scotty Smiley
Snook, Scott A.; Crandall, DougCase HBS-412058-ELeadership and People ManagementU.S. Army Lieutenant Scotty Smiley faces the biggest challenge of his young life. What will he do after learning that the wounds he received from a car bomb in Iraq have left him permanently blinded? On April 6, 2005, Lieutenant Scotty Smiley was grievously wounded by a suicide bomber while leading his infantry platoon during a combat patrol in Iraq. This is a biographical case that outlines who Scotty was prior to this incident and asks readers ...Starting at €8.20
-
-
Crescent Petroleum-Dana Gas: Negotiate, Mediate, Arbitrate
Fabbe, Kristin E.; Reinert, Sophus A.; Cisneros, NathanCase HBS-718052-EEconomicsStarting at €8.20