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IESE (España)
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Bruxelles Services Linguistiques (BSL)
Soler, Edi; Peñalva, FernandoCase C-811Accounting and ControlBruxelles Services Linguistiques (BSL)" presenta la situación de una de las mayores empresas del sector de la traducción a nivel mundial, ubicada en Bélgica. Una pronunciada caída en las ventas y rentabilidad de BSL, en un periodo en que la facturación del sector había crecido, junto con el aparente aumento en los servicios adicionales que conlleva el proceso de traducción hacen que la empresa decida replantearse el sistema de costes y proponer u...Starting at €8.20
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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Managing the Migrant Crisis
IESE InsightArticle ART-2852-EService and Operations ManagementAs the director of Proactiva Serveis Aquàtics, which provides sea rescue services along Spain's Mediterranean coast, Oscar Camps was appalled to see the wrenching images of migrants drowning. He resolved to do whatever he could to stop this human tragedy taking place on Europe's doorstep. His initiative provides some keys for others looking to beat the odds and help steer their project to a safe harbor.Starting at €8.20
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Amy's Buyout: Entrepreneurship Through Acquisition (B)
;Case E-232-ECorporate Governance, Entrepreneurship, StrategyAmy Verschuere decides to further pursue the SW Bedding proposition. She spends time at the company carrying out due diligence as well as researching the bed manufacturing industry. At the end of a few weeks, she has a detailed report that helps her decide whether she should make an offer for SW Bedding, and, if so, how much she should value the company. Case B details the report and raises questions on how Amy should proceed.Starting at €5.74
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El 'shock' de la densidad digital en nuestro negocio: cómo afrontar una transformación que aún está por llegar
Sieber, SandraArticle HDBR-15Innovation and ChangeLa aceleración de la transformación digital se ha convertido en una prioridad para muchas organizaciones, pero aún no se ha explorado el recorrido total que puede tener esta digitalización para el futuro a largo plazo. El modelo que aquí se ofrece permite desarrollar un “mindset digital” esencial para reinventar los modelos de negocio y hacer convivir la empresa actual con la empresa del futuro.Starting at €8.20
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Bruxelles Services Linguistiques (BSL) - Nota del instructor
Soler, Edi; Peñalva, FernandoTeaching Note CT-30Accounting and ControlBruxelles Services Linguistiques (BSL)" presenta la situación de una de las mayores empresas del sector de la traducción a nivel mundial, ubicada en Bélgica. La crisis que afecta a la Unión Europea parece ser la causante de la caída en las ventas de BSL, acompañada de una disminución todavía mayor de la rentabilidad. Este hecho junto con el aparente aumento en los servicios adicionales que conlleva el proceso de traducción hacen que la empresa de...Starting at €0.00
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Rescate en el Egeo
IESE InsightArticle ART-2852Service and Operations ManagementDesde que Óscar Camps llegó a la isla de Lesbos, ha asistido a miles de refugiados con el equipo de socorristas de Proactiva Open Arms. A pesar de los obstáculos de todo tipo, ha conseguido su objetivo: hacer un poco más segura la travesía de los migrantes en el Mediterráneo. Su caso muestra algunas claves para llevar un proyecto a buen puerto.Starting at €8.20
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Amy's Buyout: Entrepreneurship Through Acquisition (C)
;Case E-233-ECorporate Governance, Entrepreneurship, StrategyAmy Verschuere begins the price negotiation process with the vendor. However, she soon reaches a dead end. In an attempt to open up the dialogue she suggests that she takes on a management role in the company. A gradual transition plan is agreed between Amy and the vendor. Results for 2019, however, indicate a large loss. The case C raises questions about how Amy and Peter should proceed.Starting at €5.74
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Amy's Buyout: Entrepreneurship Through Acquisition (A)
;Case E-228-ECorporate Governance, Entrepreneurship, StrategyThe case describes a truth-based story about a successful corporate manager who is mulling over the idea of buying her own small business in order to fulfill her sleeping entrepreneurial ambitions. The case consists of three parts that present different phases and dilemmas in the entrepreneurial buyout process: - In Part A, Amy has identified two interesting target companies, WillTools and SW Bedding. She must decide whether to invest more time a...Starting at €8.20