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HBSP (USA)
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Luotang Power: Variances Explained
Simons, Robert L.; Chapman, Craig JCase HBS-913533-EAccounting and ControlThe general manager of Luotang Power, a coal-fired power plant located in central China, reviews annual results before a meeting with the board of directors. He thought the company performed well during the year and both plant availability and fuel economy had improved over the previous year. However, the positive performance does not show in the financial results and he must investigate before presenting to the board. He considers performing a v...Starting at €8.20
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Levendary Cafe: The China Challenge, Teaching Note
Bartlett, Christopher A.; Han, ArarTeaching Note HBS-4358-ETeaching Note for 4357.Starting at €0.00
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First Respond: The Challenges of Marketing Social Mission in China
Marquis, Christopher; Chen, XinghuiCase HBS-KS1237-EFirst Respond is a for-profit Chinese social enterprise focused on developing emergency services with the mission of making China a safer place. In China, there is a severe lack of first aid awareness and systems, and to fill this gap, First Respond delivers first aid training, products and services, and solutions to both businesses and individuals in the private and public sectors. They also provide in-race first aid service for marathons. Looki...Starting at €8.20
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On Your Bike! Using Marketing Mix to Drive Successful Bicycle Sharing Programs in Europe
Winig, Laura; Laidler-Kylander, Nathalie; Strauss, StevenCase HBS-KS1119-EMarketingEuropean municipalities, eager to increase the use of environmentally friendly forms of public transportation, offered bicycle sharing programs as adjuncts to their public transportation systems. This case focuses on the bicycle sharing systems in three mid-sized European cities: Mainz, Germany, Lille, France and Antwerp, Belgium. The case describes the market segments within each city and lays out the marketing mix variables-the 4Ps (product, pr...Starting at €8.20
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Shaping the Future of Solar Power: Climate Change, Industrial Policy and Free Trade (Part B)
Lawrence, Robert; Datla, AnjaniCase HBS-HKS780-EEconomics"Shaping the Future of Solar Power: Climate Change, Industrial Policy and Free Trade (Part B)," is the second of a two part case but may also be taught on its own. In May 2013, European Union Trade Commissioner, Karel De Gucht faced a career defining choice. Soon, he would have to announce a decision on the EU's biggest anti-dumping case, initiated by a group of European solar panel makers against Chinese manufacturers. De Gucht was aware that im...Starting at €8.20
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Forbidden City: Launching a Craft Beer in China, Teaching Note
Bartlett, Christopher A.; Carlson, CaroleTeaching Note HBS-920560-EStrategyTeaching note for case 920559.Starting at €0.00
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Beidahuang, Teaching Plan
Goldberg, Ray A.; Lane, DavidTeaching Note HBS-914415-ETeaching Note for 914412. This teaching plan is designed to support the teaching of Beidahuang, HBS No. 914-412, rev. March 2014. Beidahuang is a major new Chinese player in global grain trading that in 2013 is seeking access to grain both to help assure China's food security and in pursuit of its own commercial goals. Focusing on potential trade in Brazilian soybeans, the case asks students to re-evaluate the role of agricultural cooperatives in...Starting at €0.00
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The Comeback (C): Baosteel Stays in Brazil
Abrami, Regina M.; Koch-Weser, IacobCase HBS-912413-EEconomicsThe case begins with Baosteel's renewed effort at building a steel mill in Brazil with Vale do Rio Doce. But again, the company runs into problems with obtaining regulatory approvals. This is compounded by the global financial crisis that seriously impacts the global steel industry. How will Baosteel react to this adverse situation?Starting at €5.74
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China Construction America (A): The Road Ahead
Abrami, Regina; Zhang, WeiqiCase HBS-911408-ETo maximize their effectiveness, color cases should be printed in color. How did a Chinese state-owned construction company strike one deal after another in South Carolina despite political backlash and in New York where well-established competitors dominate? The case examines the U.S. market entry strategy of the CSCEC, China's leading state-owned construction company. It does so by way of the CEO of its U.S. subsidiary and his challenge to sust...Starting at €8.20