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HBSP (USA)
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Forced to Shut Down
Beard, AlisonArticle HBS-R1105L-EIn 1999, Mei Zhang quit her lucrative consulting job to launch WildChina, a small travel company in her native China. Nearly four years later, the SARS outbreak hit Asia, battering a travel industry still recovering from the 9/11 terrorist attacks. Faced with this crisis, Zhang opted for drastic measures: WildChina ceased operations, she and the COO suspended their incomes, and all other employees went on vacation at 25% pay. These were prudent m...Starting at €8.20
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KFC's Radical Approach to China
Bell, David E.; Shelman, Mary L.Article HBS-R1111K-EGlobal companies face a crucial question when they enter emerging markets: how far should they go to localize their offerings? Typically they try to sell core products or services pretty much as they've been sold in Europe or the United States, with headquarters calling all the shots-and usually with disappointing results. The authors, both of Harvard Business School, examined why KFC China has been able to find fertile ground in a market that is...Starting at €8.20
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Life's Work: Ai Weiwei
Weiwei, Ai; Larmer, BrookArticle HBS-R1204M-EWhat compels a famous Chinese artist to cross disciplines, work in collaboration, and champion human rights.Starting at €8.20
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How Diversity Can Drive Innovation
Hewlett, Sylvia Ann; Marshall, Melinda; Sherbin, LauraArticle HBS-F1312B-ELeadership and People ManagementCompanies that have what the authors call two-dimensional (2-D) diversity--their leaders exhibit both inherent and learned diversity traits--are much more likely to understand their clients and unlock innovation among their workers.Starting at €8.20
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How Urban Culture Transcends Borders
Towns, Marlene MorrisArticle HBS-F1403B-EEconomicsU.S. companies seeking to export their products are often thwarted by widespread anti-American sentiment in regions such as Asia and the Middle East. However, new research finds that segments in those regions keenly identify with U.S. urban youth culture--the world of hip-hop and rap--and identifies nontraditional sources of influence (TV shows, music and music videos, athletes and other celebrities) through which companies can reach them.Starting at €8.20
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How Companies Can Profit from a "Growth Mindset"
Harvard Business ReviewArticle HBS-F1411A-EStrategyPsychologist Carol Dweck's work on "mindset" has been hugely influential in fields such as education and sports training, and her 2006 book Mindset was a bestseller. Some people, Dweck has argued, view talent as a quality they either possess or lack, and thus have a "fixed mindset"; others, with a "growth mindset," consistently see potential to develop new skills. Now she is extending her work on mindset to organizations. This article describes h...Starting at €8.20
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How to Make the Most of Omnichannel Retailing
Harvard Business ReviewArticle HBS-F1607A-EMarketingOne of the biggest challenges for brick-and-mortar retailers is competing with online-only sellers such as Amazon. The conventional "omnichannel" strategy is to encourage consumers to shop across channels. But few retailers have closely examined the profitability of such efforts, and they typically pay little attention to how far a customer lives from the store. New research led by Temple University's Xueming Luo shows that distance is a crucial ...Starting at €8.20
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China + India: The Power of Two
Khanna, TarunArticle HBS-R0712D-EEconomicsChina and India are burying the hatchet after four-plus decades of hostility. A few companies from both nations have been quick to gain competitive advantages by viewing the two as symbiotic. If Western corporations fail to do the same, they will lose their competitive edge--and not just in China and India but globally. The trouble is, most companies and consultants refuse to believe that the planet's most populous nations can mend fences. Not on...Starting at €8.20
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How Local Companies Keep Multinationals at Bay
Bhattacharya, Arindam K.; Michael, David C.Article HBS-R0803F-EStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. A substantial number of local companies in emerging markets have managed to hold their own--or better--in the face of competition from global Goliaths. Bhattacharya and Michael of the Boston Consulting Group show how these domestic Davids have achieved that impress...Starting at €8.20
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Winning the Race for Talent in Emerging Markets
Ready, Douglas A.; Hill, Linda A.; Conger, Jay A.Article HBS-R0811C-ELeadership and People ManagementThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. "This war for talent is like nothing we've ever seen before," write the authors, who have spent decades studying talent management and leadership development. Recently they interviewed executives at more than 20 global companies to identify strategies for attractin...Starting at €8.20