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Louis Vuitton in Japan
Justin Paul; Charlotte FeroulCase IVEY-9B10M067-EEntrepreneurship, Marketing, StrategyThis case deals with the opportunities and challenges of Louis Vuitton, the leading European luxury-sector multinational firm, in Japan, taking into account the unique features of brand management and integrating culture and consumer behaviour in Japan. In the last decade, Japan has been Louis Vuitton’s most profitable market, but the global economic crisis has presented challenges.Facing a weak economy and a shift in consumer preferences, Louis ...Starting at €8.20
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Making Waves in Rural Kenya
Sebastian Herrmann; Glenn Brophey; Denyse Lafrance-HorningCase IVEY-9B09A015-EEntrepreneurship, Marketing, StrategyThe developers of a simple, inexpensive, locally produced rain water harvesting system tackle the social marketing issues in the undeveloped market of rural Kenya. The benefits of the product are obvious but the poverty levels and entrenched traditions create significant and unique marketing challenges.Starting at €8.20
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Sony PS4: Winning the Gaming War
Dante Pirouz; Vibusaran VimalathasanCase IVEY-9B14A048-EMarketing, StrategySony has become one of the most successful innovators of technology. Recently, however, the company’s significant setbacks have led analysts and investors to question its long-term viability. Sony’s PlayStation 4 was launched in the North American market in 2013, to be followed by releases in the United Kingdom and Japan. After experiencing high sales and profits from the PlayStation 4’s two precursors, Sony anticipates the new release will also ...Starting at €8.20
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Banking on Social Media (B)
Luisa Mazinter; Nicola Kleyn; Michael Goldman; Jennifer Lindsey-RentonCase IVEY-9B14A071-EMarketing, StrategyThis case is a supplement to Banking on Social Media (A), 9B14A070.In January 2013, First National Bank (FNB) launches the “You Can Help” brand campaign, which calls for change and is based on the bank’s research on South African children’s hopes for the country. The campaign receives mixed reactions from political parties, with the governing African National Congress declaring, “This isn’t an advert — it’s a political statement. An attack on the...Starting at €5.74
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Nestlé KITKAT in Japan (D): A Trajectory For Future Growth
Philip SugaiCase IVEY-9B17A040-EEntrepreneurship, Marketing, StrategySupplement for product 9B17A037. It was 2017 and the KITKAT brand in Japan was at a critical juncture. The KITKAT marketing leaders sat down for a special meeting to review how Nestlé Japan had been able to create meaning and value for their brand. However, as they began to discuss their options for future growth, they faced difficult decisions: Should they look to export the flavor variations that had become such big hits in Japan to overseas ma...Starting at €5.74
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Yogurt Mamas: Probiotics in Tanzania
Oana Branzei; David J. Sharp; Jessica Kelly; Osama SiddiquiCase IVEY-9B09M051-EEntrepreneurship, Marketing, StrategyThis case illustrates a grassroots enterprise's path to self-sufficiency in a subsistence market context. It explores the gradual evolution of a business model with strong social mandates (pro-health, pro-women) and asks which growth options best marry profitability and positive social change. The Mwanza, Tanzania-based Yogurt Mamas emerge as entrepreneurial role models in their communities, with funds from Western donors and an exciting new tech...Starting at €8.20
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Fancam: A New Channel Management Strategy
Michael Goldman; Maximillian DuranCase IVEY-9B19A037-EEntrepreneurship, Marketing, StrategyIn its first four years, Fancam Pty Ltd. (Fancam), a high-definition, 360-degree crowd-imaging business based in Cape Town, South Africa, had enjoyed considerable growth that was driven in part by its network of resellers around the world. However, the stStarting at €8.20
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Enhancing Competitive Strategy at Darling Kenya
Pamela Odhiambo; Nicole R.D. Haggerty; Ali Kanji; Brandon SwartzCase IVEY-9B15A012-EEntrepreneurship, Marketing, StrategyIn September 2013, the managing director of Darling Kenya, a hair care product company headquartered in Nairobi, was pondering his next move. As a leader in the beauty hair care industry in Africa, the company needed to stay a step ahead of increasing competition from both local and multinational firms. With limited room to grow in the industry, he was looking at a set of alternatives to protect Darling’s brand from losing market share. Which opt...Starting at €8.20
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Innovating Tradition at Hosoo
Philip SugaiCase IVEY-9B18A058-EEntrepreneurship, Marketing, StrategyHosoo was a kimono and textile company, established in 1688 as a traditional Nishijin weaving company. The 11th generation president of the company, Masao Hosoo, had transformed the business from a producer of premium kimono fabrics and kimonos for the luxury market in Japan to a globally respected textile producer for some of the world’s top brands. A great deal of the company’s success in the global market could be attributed to the master craf...Starting at €8.20
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IESE Insight. Issue 15. Fourth Quarter 2012
IESE InsightMagazine REV-36-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Economics, Entrepreneurship, Finance, Innovation and Change, Knowledge and Communication, Leadership and People Management, Marketing, StrategyClaus Rerup (Richard Ivey School of Business) presents a framework for companies to improve their capability to pick up on signals that impending crises give off before they happen. The corporate communications consultant Alfonso González-Herrero looks at the key issues that companies must address, with forecasting and planning, in order to safeguard their reputations. IESE's José R. Pin provides a guide to help managers lead and communicate, so ...Starting at €22.00