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Ivey Business School (Canada)
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Rakuten: To Stay or Not To Stay In The UK
Naoto Nadayama; Arto LindblomCase IVEY-9B20M022-EStrategyIn 2016, Rakuten, the largest e-commerce company in Japan, was at the crossroads of its UK operations. After 2008, Rakuten had accelerated internationalization, mainly by acquiring local e-commerce companies. In the foreign markets, Rakuten leveraged its e-commerce platform model, with which it had achieved huge success in the Japanese e-commerce market in the 2000s. In 2011, it acquired UK-based e-commerce company, Play.com. At that time, Play.c...Starting at €8.20
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Nissan Motors: Corporate Governance Failure
Nisha Kohli; Ajai GaurCase IVEY-9B20M114-EEntrepreneurship, StrategyIn 2018, the chairperson of Nissan Motor Co., Ltd. (Nissan), Carlos Ghosn, was arrested for alleged misconduct and criminal offences related to underreporting remuneration and misrepresenting annual disclosures. Detailed investigations revealed similar miStarting at €8.20
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Suntory: Rebranding the Japanese Whisky Highball
Philip SugaiCase IVEY-9B20A017-EMarketing, StrategyFounded in 1899 by Shinjiro Torii in Osaka, Japan, Suntory Holdings (Suntory) boasted a rich history in Japan’s alcoholic beverage industry. It purchased US-based Beam in 2014 for $16 billion, renamed itself as Beam Suntory, and transformed into one of the world’s largest alcoholic beverage makers, reaching total global revenues of more than 2.5 trillion yen ($23 billion) by the end of fiscal year 2018. Now, in 2020, could the Suntory team pull o...Starting at €8.20
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Tesla, Inc.: The Strategic Partnership for a New Gigafactory in China
Wiboon Kittilaksanawong; Viktor Johann WinklerCase IVEY-9B19M083-EEntrepreneurship, StrategyIn October 2018, Tesla, Inc. (Tesla), an American automotive and energy company, received an approval from Shanghai’s mayor to acquire a plot of land to build a new electric-vehicle (EV) factory, which was expected to produce its first cars in three years, and to have initial capacity of about 250,000 vehicles a year. This move was in response to a significant rise in the Chinese EV market and the additional tariffs imposed by the Chinese governm...Starting at €8.20
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Louis Vuitton in Japan
Justin Paul; Charlotte FeroulCase IVEY-9B10M067-EEntrepreneurship, Marketing, StrategyThis case deals with the opportunities and challenges of Louis Vuitton, the leading European luxury-sector multinational firm, in Japan, taking into account the unique features of brand management and integrating culture and consumer behaviour in Japan. In the last decade, Japan has been Louis Vuitton’s most profitable market, but the global economic crisis has presented challenges.Facing a weak economy and a shift in consumer preferences, Louis ...Starting at €8.20
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Sony Corporation’s Aibo: An Intelligent Decision
Tulsi JayakumarCase IVEY-9B18M036-EStrategyIn November 2017, the chief executive officer of Sony Corporation was preparing to announce the company’s release of its rebooted robo-pup, the Aibo—a robot equipped with sensors and actuator technologies, and powered by artificial intelligence that allowed this virtual pet to behave like a real dog. Sony Corporation, the 70-year-old iconic Japanese manufacturing company, had diverse businesses. After significant restructuring since 1999 to addre...Starting at €8.20
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Toshiba: Accounting Fraud
Anupam MehtaCase IVEY-9B16B011-EAccounting and Control, StrategyIn July 2015, the chief executive officer of Toshiba Corporation (Toshiba) resigned over the revelation of a JP¥151.8 billion accounting scandal that shocked the world. Toshiba, a Japanese multinational conglomerate with net sales of JP¥6.5 trillion and total assets of ¥6.2 trillion, had been widely criticized in the news for the multi-billion-dollar accounting fraud. The company’s stock prices declined by 38 per cent after the accounting probe w...Starting at €8.20
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Nintendo: Game On!
Parul Purwar; Andrew Karl DeliosCase IVEY-9B16M158-EStrategyIn 2015, Nintendo—the iconic Japanese video game company—was faced with the decade-long challenge of responding to an industry that had changed in ways it had not anticipated. Under its new president, Nintendo had to contend with large-scale changes in the global gaming market. By not adapting to changing customer needs, Nintendo had lost the customer loyalty it had once enjoyed, as was evident from the decline in the number of units sold. It fac...Starting at €8.20
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Nissan: Recovering Supply Chain Operations
Shikha Aggarwal; Manoj Kumar SrivastavaCase IVEY-9B16D013-EService and Operations Management, StrategyNissan's resilience strategy had been considered an exemplary response to the triple disaster in Japan in March 2011. The Japanese automobile industry made their respective recovery efforts to resume production and delivery of vehicles after suffering damage from an earthquake, tsunami, and a nuclear crisis, but it took months before they could reach pre-disaster levels of operations. Nissan's resilience practices and supply chain disruption mana...Starting at €8.20
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Prince Edward Island Preserve Company: Turnaround
Paul W. Beamish; Nathaniel LuptonCase IVEY-9B08M049-EEntrepreneurship, StrategyIn April 2008, Bruce MacNaughton, president of Prince Edward Island Preserve Co. Ltd. (P.E.I. Preserves), was focused on turnaround. The company he had founded in 1985 had gone into receivership in May 2007. Although this had resulted in losses for various mortgage holders and unsecured creditors, MacNaughton had been able to buy back his New Glasgow shop/cafe, the adjacent garden property and inventory, and restart the business. He now needed a ...Starting at €8.20