This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Default Category
-
Brewing Peace Philippines: Customer Relationship Management
Jose Gerardo Santamaria; Sandeep Puri; Maria Luisa Chua Delayco; Rakesh SinghCase IVEY-9B20A056-EEntrepreneurship, Marketing, StrategyBrewing Peace was a company based in the Philippines that sold coffee beans. Despite having a base of 80 customers, 70 per cent of its business depended on 9 key accounts; this included its biggest buyer, Concepcion Coffee Enterprises Limited (CCEL), whicStarting at €8.20
-
San Fabian Supply Company (Filipinas)
Malone, Claudine B.; Harrison, NeilCase HBS-506S30MarketingMacDowell Corp., un productor de material de construcción, puso fin a su acuerdo de distribución exclusiva con San Fabian Supply Co., su único distribuidor en Filipinas durante casi 20 años. Paul Cheng el dueño de San Fabián tuvo que decidir si acepta la decisión del MacDowell o dejar la línea por completo. El caso plantea la noción de "relaciones" en los canales de distribución. MacDowell y San Fabian ambos sintieron que estaban en mejor posició...Starting at €8.20
-
Comercializando la "Laptop de $100 dólares" (C)
Quelch, John A.; Chen, DavidCase HBS-511S12MarketingEn octubre de 2007, la OLPC informó retrasos en la producción y se perdió la fecha de envío. A principios de noviembre, el PC $ 100 por fin entró en producción, con envíos iniciales previstas para Uruguay y Mongolia, y la mitad del mes puso en marcha el programa "Give One, Get One". Permitió a los consumidores en los EE.UU. y Canadá, que tenían la opción de comprar un OLPC por $ 400, más del doble del costo de producción estimado de $ 188 para ca...Starting at €5.74
-
J & J (Philippines), Inc. - Polvo Facial Johnson's (A) (Spanish version)
John R. Kennedy; Francisco Roman; Marjorie PobladorCase IVEY-9A94AS06Marketing, StrategyEste es el primer caso de una serie de dos capítulos acerca de la toma de decisiones sobre la introducción de un nuevo producto, el polvo facial Johnson's en el mercado filipino. Este caso provee información del mercado filipino y del desarrollo de la estrategia de introducción para el producto. El estudiante debe evaluar los méritos de esta estrategia, teniendo en cuenta la aceptación del mercado y la proyección de sus cálculos sobre la contribu...Starting at €8.20
-
Best Buy Co., Inc.: Customer-Centricity, Teaching Note
Lal, RajivTeaching Note HBS-509074-EMarketingTeaching Note for [506055].Starting at €0.00
-
Cubo Modular Inc.: Managing Demand for Bamboo Houses
Andrea Santiago; Al Rosenbloom; Fernando Martin RoxasCase IVEY-W25411-EMarketingCUBO Modular Inc. (CUBO) was a start-up social enterprise in the Philippines that emerged shortly after its chief executive officer, Earl Forlales, received a substantial cash award for besting 1,200 entries in a competition. The concept behind Forlales’sStarting at €8.20
-
Wattpad, Teaching Plan
Deighton, John; Kornfeld, LeoraTeaching Note HBS-920301-EMarketingTeaching plan for case 919413.Starting at €0.00
-
Robinsons Retail Holdings Inc.: Navigating Rustan’s Acquisition
Sandeep Puri; Shweta Pandey; Babak HayatiCase IVEY-9B19A047-EMarketing, StrategyWith the acquisition of Rustan Supercenters Inc. (Rustan’s) in November 2018, Robinsons Retail Holdings Inc. (Robinsons) had become one of the top retailers in the Philippines, with over 1,800 stores. Although the acquisition brought Rustan’s network of mStarting at €8.20
-
Customer Management at Magellan Savings Bank Of Philippines
Sandeep Puri; Maria Theresa Manalac; Jayanthi RanjanCase IVEY-9B20A038-EMarketing, StrategyIn June 2019, a newly promoted branch manager of a bank in Davao City, Philippines, must recommend to the bank’s head office who among six loan applicants will obtain loans from the branch. She has received applications for ₱24 million in loans but can only grant ₱18 million. The branch manager needs to (a) decide how much to loan and to which customers, (b) find ways to retain valuable customers and acquire new ones, and (c) consider new avenues...Starting at €8.20
-
Marketing the "$100 Laptop" (C)
Quelch, John A.; Chen, DavidCase HBS-508065-EMarketingIn October 2007, the OLPC reported production delays and missed its shipment date. In early November, the $100 PC finally went into production, with initial shipments planned for Uruguay and Mongolia, and mid-month launched the "Give One, Get One" program. It enabled consumers in the U.S. and Canada, who had the option of purchasing an OLPC for $400, more than double the estimated production cost of $188 for each laptop. Roughly half of the $400 ...Starting at €5.74