This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
HBSP (USA)
-
Creating and Capturing Value in a Social Network (Spanish version)
Gupta, Sunil; Han, SangmanCase HBS-510S22MarketingIn May 2008, the new CEO of Cyworld, a social network company in Korea, had to decide how to create and capture value from his rapidly growing user base. Cyworld was founded in 1999 and in 2003 it was acquired by SK Telecom, a leading mobile service provider in Korea. By 2007, Cyworld had 21 million users and $95 million revenue--$65 million from paid items (music, virtual gifts, etc.), $15 million from mobile networking, and $15 million from adv...Starting at €8.20
-
S1 Corporation (Spanish Version)
Chun, SamuelCase HBS-506S33MarketingS1 es una subsidiaria de rápido crecimiento del Grupo Samsung en Corea del Sur que vende productos de seguridad empresarial. S1 ha puesto en marcha una serie de iniciativas de marketing que el presidente de la compañía le gustaría haber evaluado.Starting at €8.20
-
CJ E&M: Creating a K-Culture in the U.S.
Ofek, Elie; Kim, Sang-Hoon; Norris, MichaelCase HBS-515015-EMarketingBuoyed by the success of K-pop music and K-drama television shows in Asian countries, Jay Lee, Chairman of the South Korean conglomerate CJ Group, believed that the time was ripe for taking Korean cultural content to the West. One initiative, carried out by the Group's Entertainment & Media (E&M) division, was a daylong fan convention, called 'KCON' , that was held in Irvine CA in October 2012 and which featured various Korean cultural elements, ...Starting at €8.20