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Ivey Business School (Canada)
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Wobot.ai: Casual Sexism and Personal Brand Crisis
Pranjali Chauhan; Sumita RaiCase IVEY-W28508-ELeadership and People ManagementIn September 2021, the chief human resources officer of the video intelligence firm Wobot.ai saw a negative review on the online platform Glassdoor, which accused her of being a figurehead who achieved her leadership position only because she was the founder’s wife. Despite her numerous professional achievements, including being recognized as one of the 2019 “Shepreneurs: Women to Watch” by Entrepreneur India magazine, the chief human resources o...Starting at €8.20
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Snowman Logistics Ltd: What Ails It?
Nikhil RastogiCase IVEY-W28603-EAccounting and Control, FinanceSnowman Logistics Ltd was publicly listed in 2014 at a huge premium to the issue price. The company was the first pan-Indian player in the temperature-controlled logistics industry, which was largely unorganized and fragmented. Changing consumer preferences and increasing demand for processed food were expected to drive the business’s growth rates and profitability. However, India updated its accounting standards in 2019, which impacted Snowman’s...Starting at €8.20
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WWF-Singapore: Promoting Sustainable Seafood
Doreen KumCase IVEY-W28199-EMarketing, StrategyIn February 2021, the responsible seafood program officer for World Wide Fund for Nature Singapore (WWF-Singapore) was looking to encourage a collective change in the consumption of sustainable seafood. Promoting sustainable seafood in Singapore, however, had not been easy. Due to cultural influences and the nature of seafood trading, driving a change in the sourcing and consumption of seafood among stakeholders required significant effort and cr...Starting at €8.20
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SKF India: Strategic Choices at a Global Iconic Bearing Brand
Amit Anand Tiwari; Mahantesh M Patil; Samrat GuptaCase IVEY-W29263-EMarketing, StrategyIn January 2021, Girish Hanchate, the vice-president of the industrial distribution segment at SKF India Ltd. (SFK India), located in the Indian city of Pune, was facing a difficult problem. He had to find a way to mitigate the ongoing drop in sales from key industrial customers in India resulting from COVID-19 pandemic lockdowns, with many SKF India customers switching to lower-priced competitors. SKF India had been successfully delivering indus...Starting at €8.20
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GD Labs: Scaling Swab Testing During COVID-19
Bhavin J. Shah; Arvind ShroffCase IVEY-W28361-EDecision Analysis, Service and Operations ManagementIn early 2020, the rapid spread of COVID-19 across the world led the most highly affected countries, such as the United States and India, to focus on rapid testing and contact tracing to break the chain of transmission. By August 25, 2020, India had tested nearly 37 million cumulative COVID-19 samples as part of the government’s “Test, Track, Treat” initiative. The efficient allocation of collected swabs with saliva samples to appropriate testing...Starting at €8.20
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Zenoti: Strengthen the Core or Stretch for Growth?
Malay Krishna; Karan Darshan ShahCase IVEY-W27839-EInformation Technologies, StrategyZenoti was a software-as-a-service (SaaS) unicorn based out of Bellevue, Washington. Zenoti’s SaaS was focused on back-office resource allocation and enabling multi-location spas and salons to digitize the consumer experience. After the latest round of funding, Zenoti’s chief executive officer, Sudheer Koneru, was keen to invest in artificial intelligence and other cutting-edge technologies to deliver an Uber-like experience to consumers. Other o...Starting at €8.20
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Tumbling Trade on the MCX: Restoring the Glory of Mentha Oil Futures
Kushankur Dey; Kriti Bardhan Gupta; Sukriti TripathiCase IVEY-W27116-EFinance, StrategyThe state of Uttar Pradesh was India’s leading producer state of mentha. The state’s small and medium-sized enterprises and trade entities were involved in the processing, distillation, crystal manufacture, and export of mentha. After 2017, there had been a deep decline in mentha oil futures trading, which wiped out liquidity and led to several market participants withdrawing from the Multi Commodity Exchange of India Limited (MCX). The MCX had l...Starting at €8.20
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Concentrix Corporation: Improving Customer Persistency for an Indian Insurance Company
Shylu John; Bhavin J. ShahCase IVEY-W25821-EInformation Technologies, Service and Operations ManagementIn August 2017, Concentrix Corporation (CNX) partnered with Photon Life Insurance Company (PLI), a leading insurance provider in India, to support PLI's customer management service. On February 1, 2018, Mohit Khanna, global operations manager at CNX, undertook a promising task to improve PLI’S customer persistency at minimal operational cost. If all policyholders with an approaching due date were to be called, then the number of service agents re...Starting at €8.20
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VaccineOnWheels: Service Excellence for COVID-19 Vaccinations
Rajeev Kumra; Surajit Ghosh DastidarCase IVEY-W27265-EEconomics, MarketingVaccineOnWheels (VOW), a social enterprise providing doorstep vaccination to India’s low-income and marginalized communities, was founded in December 2019. After the outbreak of the COVID-19 pandemic and arrival of COVID-19 vaccines, VOW was perfectly positioned to contribute to the government’s immunization drive. In 2021, the company entered into a public-private partnership with some of India’s largest municipal corporations as their on-the-gr...Starting at €8.20
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Transparency, Traceability, and Compliance in Uniqlo’s Global Value Chain
Manolito Hibanada; Ari Van Assche; Hinrich VossCase IVEY-W27299-EStrategyIn January 2021, the Japanese fashion company Uniqlo was accused of using forced labour in its supply chains. Various news reports had been claiming that Uyghur Muslims were being detained and forced to work on cotton farms, production factories, and processing facilities in China’s Xinjiang Uyghur Autonomous Region. The United States Customs and Border Protection claimed that Uniqlo was not able to fully demonstrate that its products and inputs ...Starting at €8.20