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Ivey Business School (Canada)
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Sagrada Família: Managing a Masterpiece
Ning Su, Esther Chew, Cindy LuCase IVEY-9B21M073-EEconomics, StrategyThe Sagrada Família was one of Barcelona’s most popular tourist attractions. Designed by famed architect Antoni Gaudí, the as-yet unfinished basilica was set to be completed in 2026. Initiated in 1882, the basilica was one of the longest-running architectStarting at €8.20
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We Are Knitters: Crafting a Resilient Digital Business
Vanessa Hasse; Maya Kumar; Kathy HuCase IVEY-W27015-EEntrepreneurship, StrategyMany people thought of knitting as a hobby for grandmothers, but the time-honored craft had evolved into a booming business with loyal, passionate, and interactive customers worldwide. The Spanish e-commerce business We Are Knitters (WAK) spent the last decade growing into what investors called the “world leader in online knitted kit sales,” a segment of the global $100 billion knitting industry. WAK’s sales soared by 240 per cent between April 2...Starting at €8.20
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Game of Thrones: Tourism in Dubrovnik, Croatia
Karen Robson; Kerstin HeilgenbergCase IVEY-9B19A013-EMarketing, StrategyIn 2018, Game of Thrones, a widely popular television series, had inspired a significant increase in tourism to one of its filming locations: Dubrovnik, Croatia. The economy in Croatia, in general, and Dubrovnik, in particular, relied significantly on tourism. However, the popularity of the television series had led to overwhelming tourist traffic in the area. During the peak tourist season, the city now suffered from serious overcrowding. In add...Starting at €8.20
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The Edifício España: A Global Investor Meets Local Politics
Klaus Meyer; Alicia Wang; Tomaz FittipaldiCase IVEY-9B17M108-EEntrepreneurship, StrategyThe Dalian Wanda Group Co. Ltd. (Wanda) was a fast-growing real estate imperium in China, built by Jianlin Wang, the wealthiest man in China. In 2010, Wang transformed Wanda into an entertainment conglomerate and initiated an ambitious international growth strategy. His ambitions knew few limits; however, one of his acquisitions—the Edificio España in Spain, an iconic historical building in the centre of Madrid—ran into difficulties due to confli...Starting at €8.20
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Mismanagement of Fiscal Policy: Greece's Achilles' Heel
Tulsi JayakumarCase IVEY-9B17M142-EStrategyIn December 2016, the debt-stricken Greek government announced the distribution of a sizeable “Christmas gift” to its low-income pensioners, a one-time bonus that would cost the government €617 million. This cost was in addition to suspending increases in the value-added tax on some Greek islands. These plans were in clear violation of the terms of a bailout provided to Greece by Eurozone nations in 2015, which required Greece to implement auster...Starting at €8.20
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Bankinter: Growth Options During the Spanish Crisis
Eric Duca; Lidija LovretaCase IVEY-9B15N024-EFinance, StrategyThe president of Bankinter, a Español bank, decided that the time was right to expand. At the time, the Español economy was experiencing a severe downturn and the banking system was going through major reforms. He believed that growth could occur either organically or through acquisitions — as long as the target business complemented Bankinter’s present operations and preserved the company’s values and organizational culture. His goal was to choo...Starting at €8.20
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Amorim: The Future of Natural Cork
Chris Laszlo; Katherine Gullett; Tim KruegerCase IVEY-9B17M019-EStrategyIn 2015, Corticeira Amorim, S.G.P.S., S.A. (Amorim), the world’s largest cork manufacturer, was facing multiple strategic dilemmas. After enjoying a near-monopoly in the wine stopper market for over 300 years, cork’s reputation had been damaged in the 20th century by concerns over “cork taint,” and the cork industry had been challenged by the resulting disruptive technologies of screw caps and synthetic corks. Amorim needed to rethink its core as...Starting at €8.20
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Nnergix: The Path to Sustainable Growth
Jordi Vinaixa Serra; Winnie VanrespailleCase IVEY-W27977-EEntrepreneurship, StrategyIn December 2019, the founder and chief executive officer of Nnergix, a struggling Barcelona-based renewable energy analytics provider, came home from work excited. He had just finished a very successful meeting with Holaluz Clidom SA about the potential of a new product idea: Sentinel Solar. Nnergix had been in business for almost seven years but had only recently become profitable. This new business idea could generate increasing recurrent reve...Starting at €8.20