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HBSP (USA)
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Paez
Avery, Jill; Miguel, Maria Fernanda; Urdapilleta, LauraCase HBS-316085-EMarketingPaez, an Argentine start-up fashion brand, sold traditional alpargatas, a sleepy shoe category that suddenly woke up when U.S. company TOMS borrowed the traditional alpargata design, covered it with fashionable colors and prints, and tied it to a social cStarting at €8.20
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Barcelo Hotels and Resorts (A) (Spanish version)
Gourville, John T.; Bertini, MarcoCase HBS-512S05MarketingBarcelo Hotels and Resorts must decide whether to allow its many hotels to continue to undertake separate promotional campaigns or to run, for the first time, a broad corporate-level promotion. Complicating the decision is the fact that the many hotels in its portfolio vary greatly in their character, clientele, positioning, and locations.Starting at €8.20
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elBulli: The Taste of Innovation, Teaching Note
Norton, Michael I.; Villanueva, Julian; Wathieu, LucTeaching Note HBS-509055-EMarketingTeaching Note for [509015].Starting at €0.00
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Mixing Music and Math (Spanish version)
Elberse, Anita; Eliashberg, Jehoshua; Villanueva, JulianCase HBS-506S18MarketingIn 2003, Mike McCready, CEO of Barcelona-based Polyphonic HMI, was preparing to launch an artificial intelligence tool that could create significant value for music businesses. The technology, referred to as Hit Song Science (HSS), analyzed the mathematical characteristics of music and compared them to characteristics of past music hits, making it possible to determine a new song's hit potential. McCready must decide on a target market--record co...Starting at €8.20
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Bancaja: Developing Customer Intelligence (A)
Martinez-Jerez, F. Asis; Miller, KatherineCase HBS-107055-EMarketingIn 1996, CEO Fernando Garcia Checa wanted to make customer analytics a part of Bancaja's new strategy. Bancaja, a savings bank based in Valencia, Spain, was expanding and wanted to exploit customer information to increase commercial effectiveness. At the same time, it was pushing for innovation in the nascent Spanish credit card market. To avoid the considerable investments of time and money that a large-scale customer relationship management (CR...Starting at €8.20
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Bancaja: Developing Customer Intelligence (A) and (B), Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-113145-EMarketingTeaching Note for 107055 and 107066.Starting at €0.00
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Holaluz: Taking on The Spanish Energy Market
Ofek, Elie; Bertini, Marco; Koenigsberg, Oded; Corsi, Elena; Moloney, EmerCase HBS-521045-EMarketingIn 2020, the three cofounders of Holaluz, a newcomer to Spain's electricity retail market, are preparing to launch a new offering: installing and managing solar panels on households' roofs at no extra cost for the consumer, who would still benefit from the energy savings stemming from the panels' production. Holaluz would fund the installations via a special purpose vehicle and use the surplus energy to power neighboring Holaluz clients at lower ...Starting at €8.20
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The Taste of Innovation (Spanish version)
Norton, Michael I.; Villanueva, Julian; Wathieu, LucCase HBS-509S01MarketingFerran Adri , chef at elBulli, the highest-ranked restaurant in the world for two consecutive years, faces two related decisions. First, Adri and his team must continue to develop new and different dishes for the ground-breaking cuisine at elBulli to guarantee a continuous stream of innovation, the cornerstone of the restaurant's success. In addition, they are also faced with the challenge of growing the business, exploring whether the core co...Starting at €8.20
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Paez (Spanish version)
Avery, Jill; Miguel, Maria Fernanda; Urdapilleta, LauraCase HBS-319S21MarketingPáez, una marca de moda puesta en marcha de Argentina, que se vende alpargatas tradicionales, una categoría de calzado sueño que de repente se despertó cuando la compañía de EE.UU. TOMS prestado el diseño tradicional alpargata, la cubrió con colores de moda y estampados, y ligado a una causa social. Los fundadores de Paez eran muy conscientes de los retos presentes y futuros que enfrentan debido a los recursos y capacidades de su competidor más b...Starting at €8.20
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Futbol Club Barcelona
Elberse, AnitaCase HBS-516031-EMarketingIn June 2015, FC Barcelona president Josep Bartomeu sees his team lift the UEFA Champions League trophy, completing an impressive trophy haul in the 2014-2015 season. Unique for a club of its caliber, five of the starting eleven are products of FC Barcelona's youth academy, La Masia. Yet none of the trophies and accolades guarantee future success. Bartomeu faces pressing questions about the club's business model-and in particular about the tensio...Starting at €8.20