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IESE (España)
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Los Agnelli y el Grupo Fiat: La historia de un imperio familiar - Nota del Instructor
Toninato F.; Tàpies, JosepTeaching Note DGT-39StrategyNota preparada para ayudar al instructor en el uso en clase de los casos DG-1475, DG-1476 y DG-1477: Los Agnelli y el Grupo Fiat: La historia de un imperio familiar (A, B y C).Starting at €0.00
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Benati Solares - Teaching Note
Gallo, Iñigo; Belder, JenniferTeaching Note MT-40-EMarketingIn 2013, Benati's Sun Care Division raised the issue of whether to respond to the promotions its competition was holding. In spite of the fact that these promotions (now in their third consecutive summer) did not cause much harm to Benati's market share, the company had detected some dissatisfaction among the pharmacies, which were responsible for selling products to the end customer.Starting at €0.00
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The Agnellis and the Fiat Group: The Story of a Family Empire - Teaching Note
Toninato F.; Tàpies, JosepTeaching Note DGT-39-EStrategyNote prepared as an aid to instructors in the classroom use of cases DG-1475-E, DG-1476-E and DG-1477-E The Agnellis and the Fiat Group: The Story of a Family Empire (A, B and C).Starting at €0.00