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Symington Family Estates
Martínez de Albéniz, Victor; Amorim, PedroCase P-1195-EService and Operations ManagementIt was the end of October 2018. Charles Symington was drinking a glass of Graham's 20 Year Old Port together with Rob Symington who had just joined the company after a successful entrepreneurial initiative. Rob would help steer the future of the family-owned business. Both were discussing what decisions to make in the upcoming months, regarding the vintage that had just ended. The quality of the wines to be produced with 2018's vintage was outsta...Starting at €8.20
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Hindustan Lever reinventa la rueda (C)
Ellison B.; Rodríguez Badal, Miguel ÁngelCase DG-1426StrategyEl caso C finaliza la serie proporcionando información sobre cómo Unilever se introdujo en los mercados BOP en Indonesia y Brasil, y amplía el tema más allá para responder a la pregunta: ¿Cómo puede beneficiarse Unilever de las lecciones aprendidas en HLL?¿Ha encontrado Hindustan Lever una nueva estrategia para ganar amplios mercados globales en su esfuerzo por satisfacer las necesidades cotidianas de la gente corriente en todo el mundo? ¿O simpl...Starting at €5.74
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Games for rent in Teléfonos de Portugal
Chason R.; Valor Sabatier, JosepCase SI-141-EKnowledge and CommunicationThe case presents the dilemma facing the product manager in charge of the computer game service recently launched by Teléfonos de Portugal. Following an intense advertising campaign, sales have been minimal and the product manager is wondering why this is so and what he can do about it.Starting at €8.20
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Bausch & Lomb India
Parés Canalias, Francisco; Renart, Lluís G.; Sahay S.Case M-962-EMarketingIn May 1990, Bausch & Lomb decided to launch a new subsidiary in India. A new plant was set up in Bhiwadi to manufacture soft contact lenses, eyecare, products, metallic frames for prescription glasses, and the leding premium sunglasses in the world: Ray-Ban. The launch took place between July and October, 1991. In June 1993, actual sales achievement is below forecast, and the managers of the Indian subsidiary are considering the opportunity to l...Starting at €8.20
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A Foot In the Door: Hindustan Lever Breaks Into the Mass Market
Ellison B.; Moller D.; Rodríguez Badal, Miguel ÁngelCase DG-1390-EStrategyHindustan Lever (HLL), a subsidiary of Unilever and undisputed leader in the Fast Moving Consumer Products segment in India, is caught out by the success of a local firm, Nirma, in selling to the bottom of the social pyramid. Having ignored Nirma's activities for several years in the belief that Nirma was targeting a segment that HLL was not interested in, HLL decides to enter the market at the bottom of the social pyramid by developing a totally...Starting at €8.20
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El lanzamiento del Nissan Micra en Portugal
Agell, Pere; Baucells Alibés, Manel; Segarra, José AntonioCase M-977MarketingLA DIRECCION DE NISSAN EN PORTUGAL DEBE DECIDIR EL PRECIO A FIJAR PARA EL NUEVO NISSAN MICRA. PARA ELLO, REALIZA UNA INVESTIGACION COMERCIAL A LOS CLIENTES PRINCIPALES BASADA EN EL ANALISIS CONJUNTO. LOS RESULTADOS DE LA INVESTIGACION PERMITEN DIBUJAR UNA CURVA DE DEMANDA A DISTINTOS NIVELES DE PRECIOS. APARECEN DUDAS SOBRE LA METODOLOGIA DE INVESTIGACION Y LA INTERPRETACION DE LOS RESULTADOS.Starting at €8.20
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Alacrity Housing Chennai - Teaching Note
Mitchell, Jordan; Velamuri, RamaTeaching Note ET-3-EEntrepreneurshipNote prepared as an aid to instructors in the classroom use of cases E-69-E and E-70-E, Alacrity Housing Chennai (A) and (B).Starting at €0.00
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Visant Capital
Kelly, Peter; Liquido, Francisco; Liechtenstein, HeinrichCase E-168-EEntrepreneurshipDhruv is an Indian search fund entrepreneur. His is only the second search fund in India. More than a year into his search, he has finally found a company for acquisition and it is time to bring it to investors. Will they like the company? Or will he have to keep searching?Starting at €8.20
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Innovación en la contratación pública en el sector salud (C): Cómo proporcionar mejores servicios con un presupuesto inferior en uno de los hospitales más importantes de Portugal
Valadares Tavares, L.; Gato Andeyro, P.; Pin Arboledas, José RamónCase DPO-240Information Technologies, Innovation and Change, Leadership and People ManagementEl caso C describe las diferentes etapas de implantación del cambio que siguieron, una vez aprobado el proyecto de licitación electrónica. También se resume en anexos las mejoras producidas después de un año de implantación con resultados espectaculares.Starting at €5.74
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EPO: Electricidade Portuguesa Online (B)
Palencia, Luis; Vázquez- Dodero, Juan Carlos; Soler, EdiCase ASN-62-EDecision Analysis, Entrepreneurship, StrategyTen months after rejecting an investment fund's offer to become a shareholder in Electricidade Portuguesa Online (EPO), the partners meet with their chief financial officer, Carla Ferreira, to analyze the results of the first three quarters of the year and the forecasts for the following two. Carla must also decide whether to accept the offer of the two partners for her to become a shareholder in the company: they are prepared to offer her 10% of...Starting at €5.74