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Ivey Business School (Canada)
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The PikoGym Entrepreneurs: Muscling Up through Intellectual Property
Florian Fuchs; Peter M. Bican; Alexander BremCase IVEY-9B20M093-EEntrepreneurship, StrategyFrustrated with the available means of working out while travelling, the three founders of PikoGym, a start-up out of Erlangen, Germany, had the idea to build a workout device that allowed users to train anywhere and everywhere. The lightweight and compacStarting at €8.20
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Beau's All Natural Brewing Company: Crafting International Opportunities
Neil Maltby; Travis Radtke; Alexander Weaver; Dwayne Mortimer; Duncan PernalCase IVEY-9B20M109-EEntrepreneurship, StrategyFollowing the successful launch of Beau’s All Natural Brewing Company (Beau’s) in all 10 Canadian provinces, the craft brewer had its sights set on the next step forward: international markets. The brewery wanted to distribute Beau’s internationally, andStarting at €8.20
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Conflict Over Leadership and Succession in a Successful Family Business: The Lakkard Leather Company
Simon Parker; Matthias A. TietzCase IVEY-9B11M043-EEntrepreneurship, StrategyThe founder of the Lakkard Leather Company was proud of his business, and attributed much of its success to his own leadership style, which did not allow for anyone else’s participation in important decisions. When he was badly injured in a car accident, his son stepped in and kept the business going. Without any intention to take over, the son altered the leadership and operations of the company in the space of a few months, so that by the time ...Starting at €8.20
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Wolters Brewery (B): Traditions for the Future
Klaus MeyerCase IVEY-9B12M010-EEntrepreneurship, Marketing, StrategyThis case is a supplement to Wolters Brewery (A): Negotiating Restructuring. It gives a debriefing of the (A) case. It is also an independent case on small- and medium-sized enterprises facing issues of local brand marketing in an industry increasingly dominated by global players, and of developing exports from scratch.Starting at €5.74
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True Fruits: A Juiced-Up Internationalization Strategy
Marc Fetscherin; Patrick SellCase IVEY-9B17A058-EEntrepreneurship, Marketing, StrategyIn 2017, True Fruits, a German smoothie company, was operating in three European markets. The company had developed flash pasteurization, which was an efficient and gentle production process that made their product one of the highest quality smoothies in the world. The company successfully exported its product to premium Austrian and Swiss supermarkets, and was planning further expansion within Europe. True Fruits had strong brand loyalty, and a ...Starting at €8.20
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African Tiger (A)
Rajinder RainaCase IVEY-9B10M009-EEntrepreneurship, StrategyAWARD WINNING CASE - This case series won top prize in the 2010 Association of African Business Schools (AABS)/EMERALD case competition. In early 2005, South African company Tiger Wheels Limited (Tiger) had established a global footprint in the manufacture of aluminum alloy wheels with customers comprising several high-end automotive producers. It was the 10th largest alloy wheel company in the world with a solid balance sheet and net current ass...Starting at €8.20
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Wolters Brewery (A): Negotiating Restructuring
Klaus MeyerCase IVEY-9B12M009-EEntrepreneurship, Marketing, StrategyPart (A) of this case series presents the situation of a multinational brewer, InBev, having acquired several breweries in Germany, and wishing to proceed with operational integration and the closure of smaller, less efficient plants. This move triggers resistance not only from the local workforce, but the local community. For InBev, this is a case of corporate restructuring and strategy implementation. Yet for a group of local entrepreneurs, thi...Starting at €8.20
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GetYourGuide: Managing a Sudden Shock to Business Growth
Sabrina Goestl; Vanessa C. HasseCase IVEY-W32660-EEntrepreneurship, Leadership and People ManagementIn March 2020, the German online travel experience platform GetYourGuide faced an abrupt drop in revenues in the wake of the COVID-19 pandemic. Prior to the drop, the company had been thriving, grown from a simple idea thought up by a group of friends in a student dormitory into a market-leading company in the travel experience industry with a valuation of over US$1 billion (a “unicorn” start-up) and more than 600 employees across fifteen global ...Starting at €8.20
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SAP: The Challenge of Aligning Sourcing and Innovation Strategies
Bent Petersen; Dominique Nikerle-Uhthoff; Helen SchwaerzlerCase IVEY-9B14M101-EEntrepreneurship, StrategyIn late 2011, SAP, the German leader in the enterprise software industry, announced a major investment plan for expanding in China and also acquired a leading American firm in cloud-based human capital management software. At first glance, these investments seemed rather unconnected. A closer look at SAP’s strategy, however, revealed a closely connected and coordinated network of strategic decisions and investments for which alignment and finding...Starting at €8.20
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Martin Bauer Group: Corporate Social Responsibility with EinDollarBrille
Carsten C. Guderian; Peter M. BicanCase IVEY-9B16M027-EEntrepreneurship, StrategyAWARD WINNING CASE - Corporate Social Responsibility Award, 2016 European Foundation for Management Development (EFMD) Case Writing Competition. In the fall of 2013, the family-owned Martin Bauer Group, a German-based company and world leader in the business-to-business market for tea and herbal extracts, became interested in the idea of collaborating with the frugal innovation company EinDollarBrille (OneDollarGlasses). The Martin Bauer Group wa...Starting at €8.20