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IESE (España)
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Symington Family Estates
Martínez de Albéniz, Victor; Amorim, PedroCase P-1195-EService and Operations ManagementIt was the end of October 2018. Charles Symington was drinking a glass of Graham's 20 Year Old Port together with Rob Symington who had just joined the company after a successful entrepreneurial initiative. Rob would help steer the future of the family-owned business. Both were discussing what decisions to make in the upcoming months, regarding the vintage that had just ended. The quality of the wines to be produced with 2018's vintage was outsta...Starting at €8.20
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124-EInformation Technologies, MarketingThe case analyzes the strategy Telmex must follow in order to increase the customer base of its ISP service in Mexico. The low disposable income of the Mexican population and the inability to afford computers must be taken into account. The company must also consider its recent acquisition of Prodigy (one of the leading ISPs in the U.S.) and analyze the role it should play in the new marketing strategy.Starting at €8.20
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The San Miguel Arcángel Hospital
Bitrán, Ricardo; Vergara, Carles; Má C.; Sánchez, Loppacher J.Case P-1045-EService and Operations ManagementThe case describes a Panamanian public hospital's efforts to overcome two of the most important weaknesses of the health system in Panama: the lack of investment coordination between the ministry of health and social security hospitals, and the divorce between budget and performance. The approach involves sharing hospital financing between the ministry of health and the social security, and linking the hospital budget to the quantity and quality ...Starting at €8.20
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Games for rent in Teléfonos de Portugal
Chason R.; Valor Sabatier, JosepCase SI-141-EKnowledge and CommunicationThe case presents the dilemma facing the product manager in charge of the computer game service recently launched by Teléfonos de Portugal. Following an intense advertising campaign, sales have been minimal and the product manager is wondering why this is so and what he can do about it.Starting at €8.20
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Caminos rurales de Alta Verapaz
Hagel T.; Santomá, JavierCase F-640-EFinanceEste caso presenta una metodología para el análisis de proyectos de inversión para instituciones sin ánimo de lucro. Esta metodología u tiliza dos tipos de criterios para la evaluación de proyectos.Un primer tipo de criterios de carácter cualitativo y un segundo tipo de criterios de carácter cuantitativo. De entre los criterios de tipo cuantitativo sobresale la Tasa Interna Económica. Esta Tasa Interna Económica es un criterio semejante a la Tasa...Starting at €8.20
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El lanzamiento del Nissan Micra en Portugal
Agell, Pere; Baucells Alibés, Manel; Segarra, José AntonioCase M-977MarketingLA DIRECCION DE NISSAN EN PORTUGAL DEBE DECIDIR EL PRECIO A FIJAR PARA EL NUEVO NISSAN MICRA. PARA ELLO, REALIZA UNA INVESTIGACION COMERCIAL A LOS CLIENTES PRINCIPALES BASADA EN EL ANALISIS CONJUNTO. LOS RESULTADOS DE LA INVESTIGACION PERMITEN DIBUJAR UNA CURVA DE DEMANDA A DISTINTOS NIVELES DE PRECIOS. APARECEN DUDAS SOBRE LA METODOLOGIA DE INVESTIGACION Y LA INTERPRETACION DE LOS RESULTADOS.Starting at €8.20
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Proyecto Sauco
Martín Cavanna, J.; Martínez, J. L.; Guillén, F. J.Case M-1040MarketingUna ONG, que ejecuta proyectos de desarrollo en Guatemala relacionados con el mantenimiento del entorno forestal, se enfrenta a un problema de imagen y prestigio como resultado del conflicto surgido con el gerente de proyecto a quien se le acusa de deslealtad institucional. Los empleados en el proyecto defienden los buenos resultadoStarting at €8.20
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Grupo Velázquez
Mozo, Enrique; Gallo, Miguel ÁngelCase DG-1241StrategyEl fundador del grupo familiar Velázquez logró un extraordinario desarrollo de sus empresas a lo largo de casi treinta años. Pero su dedicación a los negocios fue en detrimento del tiempo y esfuerzo empleados en la educación de sus tres hijos. A la muerte del fundador, heredaron sus hijos y uno de ellos, Lorenzo, se hizo cargo de la dirección ejecutiva del grupo. Lorenzo continuó con cierto éxito los negocios familiares, al tiempo que llevaba un ...Starting at €8.20
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Large-Scale Government Contracting of NGOs to Extend Basic Health Services to Poor Populations in Guatemala
Nieves I.; La Forgia G. M.; Ribera, Jaume; Rosenmöller, MagdaCase P-1006-EService and Operations ManagementThe case discusses the situation of the Basic Services Coverage Extension Program (PECSB) in Guatemala at the beginning of 2000. During its three years of existence, the program has proven to be successful in persuading a large number of NGOs to work with the government in extending health services coverage to poor native populations living in rural areas. The new government is wondering whether the existing "agreements" should be upgraded to con...Starting at €8.20