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Adolescentes hoy, jóvenes adultos en 2020
Nueno Iniesta, José LuisArticle ART-1894MarketingAunque no tienen un gran poder adquisitivo, los adolescentes juegan un papel crucial en muchas decisiones de compra. Además, de su comportamiento y actitudes en relación al consumo dependerá el futuro (y la sostenibilidad) de muchas empresas. Por ello, invertir en el conocimiento de este target es una decisión rentable a largo plazo. Si tenemos en cuenta el reequilibrio de la renta que se está produciendo en las economías emergentes, y que...Starting at €8.20
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Strategies That Fit Emerging Markets (Spanish version)
Khanna, Tarun; Palepu, Krishna G.; Sinha, JayantArticle HBS-R0506CEconomicsThey lack specialized intermediaries, regulatory systems, and contract-enforcing methods. These gaps have made it difficult for multinationals to succeed in developing nations; thus, many companies have resisted investing there. That may be a mistake. If Western companies don't come up with good strategies for engaging with emerging markets, they are unlikely to remain competitive. Many firms choose their markets and strategies for the wrong rea...Starting at €8.20
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Social Intelligence and the Biology of Leadership (Spanish version)
Goleman, Daniel; Boyatzis, RichardArticle HBS-R0809ELeadership and People Managementstronger relationships with higher-ups and subordinates, better performance of her unit, and a big promotion.Starting at €8.20
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How the Best Divest (Spanish version)
Mankins, Michael C.; Harding, David; Weddigen, Rolf-MagnusArticle HBS-R0810FStrategyconsistently able to sell at the right time and in the right way to create the most value for their shareholders.Starting at €8.20
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Creativity and the Role of the Leader (Spanish version)
Amabile, Teresa M.; Khaire, MuktiArticle HBS-R0810GStrategyThe leader's job is not to be the source of ideas but to encourage and champion ideas. Leaders must tap the imagination of employees at all ranks and ask inspiring questions. They also need to help their organizations incorporate diverse perspectives, which spur creative insights, and facilitate creative collaboration by, for instance, harnessing new technologies. The participants shared tactics for enabling discoveries, as well as thoughts on h...Starting at €8.20
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The Work of Leadership (Spanish version)
Heifetz, Ronald A.; Laurie, Donald L.Article HBS-R0111KLeadership and People ManagementChanges in societies, markets, and technologies around the globe constantly force businesses to clarify their values, develop new strategies, and learn new ways to operate. The most important task for leaders in the face of such challenges is mobilizing people throughout their organizations to do adaptive work. In this HBR article from 1997, the authors suggest that the prevailing notion that leadership consists of having a vision and aligning p...Starting at €8.20
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Fall and Rise of Strategic Planning (Spanish version)
Mintzberg, HenryArticle HBS-94107StrategyStrategic planning has fallen from the pedestal it occupied when it came on the scene in the mid-1960s. Strategic planning failed because it is not the same as strategic thinking. Planning is about analysis--about breaking a goal into steps, formalizing those steps, and articulating the expected consequences. Strategic thinking, in contrast, is about synthesis. It involves intuition and creativity. The outcome of strategic thinking is an integrat...Starting at €8.20
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Ethics Away from Home (Spanish version)
Donaldson, ThomasArticle HBS-96502Business Ethics and Corporate Social ResponsibilityWhat should managers working abroad do when they encounter business practices that seem unethical? Should they, in the spirit of cultural relativism, tell themselves to do in Rome as the Romans do? Or should they take an absolutist approach, using the ethical standards they use at home no matter where they are? Many business practices are neither black nor white but exist in a gray zone, a moral free space through which managers must navigate. Le...Starting at €8.20
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Before You Split that CEO/Chair (Spanish version)
Pozen, Robert C.Article HBS-F0604JLeadership and People ManagementWhat's the rationale for dividing the roles of chairman and CEO? Studies show that, usually, doing so has no effect on the company's performance.Starting at €8.20
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Corporate Budgeting Is Broken--Let's Fix It (Spanish version)
Jensen, Michael C.Article HBS-R0110FLeadership and People ManagementCorporate budgeting is a joke, and everyone knows it. It consumes a huge amount of executives' time, forcing them into endless rounds of dull meetings and tense negotiations. It encourages line managers to lie and cheat, lowballing targets and inflating results. And it turns business decisions into elaborate exercises in gaming. The sad thing is, budget shenanigans have become so embedded in corporate life that they're accepted as business as usu...Starting at €8.20