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HCF Health Insurance: Brand Repositioning Project
Yasmina Pinto; Tania BucicCase IVEY-W23002-EMarketingBy 2015, HCF, Australia’s largest not-for-profit health fund, had become a tired brand that did not appeal to younger consumers despite eighty years of success. The market was changing and the combined pressure of competitors and consumer market dynamics meant that HCF was finding it increasingly difficult to maintain its position. Yasmina Pinto, the company’s head of brand, had been given the responsibility of revitalizing its tired brand so tha...Starting at €8.20
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Domino’s Pizza Japan: Fortressing or Market Expansion?
Paul W. Beamish; Colette Southam; Alex BeamishCase IVEY-9B21M028-EMarketing, StrategyIn late 2018, the chief executive officer and president of Domino's Pizza Japan Inc. was convinced that a substantial expansion in the Japanese market was needed and feasible for continued growth. His company had already grown to nearly 550 stores across Japan, which was over double the number only five years earlier. The company had numerous opportunities to grow further, including opening new markets; opening stores closer to the company's cust...Starting at €8.20
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Shoes of Prey: Managing the Dark Side of Value Co-creation
Sanjit Kumar Roy; Gaganpreet SinghCase IVEY-9B20A022-EEntrepreneurship, Marketing, StrategyLaunched in 2009, Australian-based Shoes of Prey allowed potential customers to design every detail of a pair of shoes. The co-creation strategy offered customers a sense of ownership and increased their perceived value of the shoes. The company initiallyStarting at €8.20
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Queensland Sugar Limited
Bell, David E.; Shelman, MaryCase HBS-508038-EMarketingUntil industry deregulation in 2006, Queensland Sugar ran Australia's single desk marketing system for raw sugar exports. Since deregulation, eight of the ten Queensland sugar millers have elected to continue collective marketing through QSL. However, several millers are threatening to leave the group and market on their own. Their primary objection is to QSL's board structure, which is currently divided equally between millers, growers, and inde...Starting at €8.20
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Zespri Grows, Teaching Note
Bell, David E.; Masko, JohnTeaching Note HBS-519069-EMarketingTeaching note for case 519047.Starting at €0.00
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Emotiv Systems Inc.: It's the Thoughts that Count, Teaching Note
Ofek, Elie; Kindred, NatalieTeaching Note HBS-511072-EMarketingTeaching Note for 510050.Starting at €0.00
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Rebranding Gallagher
Deshpande, Rohit; Wong, Keith Chi-hoCase HBS-511098-EMarketingSteve Tucker, the Deputy CEO of Gallagher Group Limited (GGL), the world's largest electric fence company, was about to present a new branding strategy to the company's senior managers and Bill Gallagher, Jr., CEO. After spending more than 18 months with brand consultants, Tucker devised an umbrella brand strategy that would instill a uniform brand across all three business units: Animal Management Systems, Security Management Systems, and Fuel P...Starting at €8.20
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TaKaDu
Ofek, Elie; Preble, MatthewCase HBS-514011-EMarketingIn December 2012, Amir Peleg, founder and CEO of TaKaDu, reflected on how to position his young firm for the next fiscal year and beyond. The small Israeli startup had developed an innovative software system that used patented algorithms and statistical analysis to detect problems such as leaks, bursts, and faulty equipment within a water utility's infrastructure. Such problems caused significant water and energy loss at many utilities, led to se...Starting at €8.20
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TaKaDu, Teaching Note
Ofek, Elie; Preble, MatthewTeaching Note HBS-514083-EMarketingTeaching Note for 514011.Starting at €0.00
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Mercedes-Benz’s New Sales Strategy: End Times For Car Dealerships?
Vishal Mehrotra; Rajat RoyCase IVEY-W28408-EMarketing, StrategyBelinda Oliveri, managing director of Mercedes-Benz Starlight, reflected on the events of the past couple of years. At a 2021 meeting of its fifty-two Australian dealers, Mercedes-Benz Australia/Pacific Pty Ltd announced a new sales model through which customers would buy vehicles at a fixed price directly from the company and only step inside a dealership to collect their purchase. Oliveri knew that as a respected industry leader and significant...Starting at €8.20