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Social Entrepreneurship and Sustainable Farming in Indonesia
Ilan Alon; Everlyne MisatiCase IVEY-9B11A022-EEntrepreneurship, Marketing, StrategyOded Carmi was a social entrepreneur striving for a “green Bali.” He started Sari Organik as a model farm intended to grow according to market demands and to benefit the local community while serving as an educational centre for small-scale farmers in the region. Thirteen years later, the idea was not as well embraced as he had hoped. The case discusses some of the challenges the entrepreneur was facing as the founder and owner of Sari Organik fa...Starting at €8.20
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Banking on Social Media (B)
Luisa Mazinter; Nicola Kleyn; Michael Goldman; Jennifer Lindsey-RentonCase IVEY-9B14A071-EMarketing, StrategyThis case is a supplement to Banking on Social Media (A), 9B14A070.In January 2013, First National Bank (FNB) launches the “You Can Help” brand campaign, which calls for change and is based on the bank’s research on South African children’s hopes for the country. The campaign receives mixed reactions from political parties, with the governing African National Congress declaring, “This isn’t an advert — it’s a political statement. An attack on the...Starting at €5.74
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Fancam: A New Channel Management Strategy
Michael Goldman; Maximillian DuranCase IVEY-9B19A037-EEntrepreneurship, Marketing, StrategyIn its first four years, Fancam Pty Ltd. (Fancam), a high-definition, 360-degree crowd-imaging business based in Cape Town, South Africa, had enjoyed considerable growth that was driven in part by its network of resellers around the world. However, the stStarting at €8.20
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Gillette Indonesia (Spanish Version)
Quelch, John A.; Long, DianeCase HBS-504S33MarketingEl gerente de país de Gillette Indonesia está revisando su plan de comercialización de 1996 y teniendo en cuenta si el ritmo de desarrollo del mercado y la combinación de las ventas del producto puede verse afectada por el nivel y tipo de los gastos de Gillette en el mercado.Starting at €8.20
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Asian Agri and the Future of Palm Oil, Teaching Note
Bell, David E.; Kindred, NatalieTeaching Note HBS-512014-EMarketingTeaching Note for 511015.Starting at €0.00
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Nike Football: World Cup 2010 (B)
Ofek, Elie; Johnson, RyanCase HBS-512054-EMarketingDetails Nike Football's marketing efforts in the lead up to and during the World Cup in South Africa (2010). Allows students to reflect on the implementation of the strategy and to think about the implications for Nike as it begins preparing for the World Cup in 2014.Starting at €5.74
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The Slingshot: Improving Water Access, Teaching Note
Quelch, John A.Teaching Note HBS-514109-EMarketingTeaching Note for 514007.Entrepreneur Dean Kamen has inked a multimillion dollar partnership with Coca-Cola (CC) to mass produce and distribute the Slingshot, a low energy device that can convert raw sewage into potable water for poor people and communities in developing economies.Starting at €0.00
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MasterCard: Driving Financial Inclusion
Gupta, Sunil; Lal, Rajiv; Kindred, NatalieCase HBS-515035-EMarketingMasterCard CEO Ajay Banga was investing significant time and attention to increase financial inclusion among individuals with historically no access to banking or financial services in countries around the world with large underserved populations. The effort included partnerships with governments and banks to issue MasterCard branded debit cards to millions of individuals. Financial inclusion could potentially help these individuals by increasing...Starting at €8.20
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Wattpad, Teaching Plan
Deighton, John; Kornfeld, LeoraTeaching Note HBS-920301-EMarketingTeaching plan for case 919413.Starting at €0.00
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Market Stretch
Gavin Price; Margaret SutherlandCase IVEY-9B09M046-EMarketing, StrategyBio-Oil is a multi-purpose skin care product that has gone from being sold only in South Africa to being the No. 1 scar treatment product in 16 of the 17 countries in which it is distributed. Retail sales have jumped from R3 million per annum to R1 billion from 2000 to 2008. Justin and David Letschert made key decisions to eliminate all of the other 119 products that were being manufactured by the company that they took over in 2000, and focused ...Starting at €8.20