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Hindustan Unilever Limited Versus USV Private Limited: An Advertising Skirmish - Teaching Note
Ajeet SharmaTeaching Note IVEY-W27509-EKnowledge and Communication, MarketingTeaching note for product W27508.Starting at €0.00
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World Cup 2010 South Africa (Spanish version)
Ofek, Elie; Johnson, RyanCase HBS-512S02MarketingNike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1 billion for the sport). The case traces how Nike has gone about making this transformation and its activities at each of the World Cups since 1994. For the upcoming World Cup in South...Starting at €8.20
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Soweto Gold: Building an Iconic Craft Beer Brand
Tendai Mhizha; Anthony Wilson-Prangley; Danie PetzerCase IVEY-9B17A031-EEntrepreneurship, Marketing, StrategySoweto Gold was a premium microbrewery in the township of Soweto, South Africa. In 2011, one of its co-founders got the idea to start a craft brewery while on an advanced brewing course in London. After a period of soul-searching and research, in 2013, he found a partner to begin producing and marketing a new craft beer. They found early success by focusing their efforts on getting to know the craft beer market and creating a sustainable value pr...Starting at €8.20
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Banking on Social Media (A)
Luisa Mazinter; Nicola Kleyn; Michael Goldman; Jennifer Lindsey-RentonCase IVEY-9B14A070-EMarketing, StrategyFirst National Bank (FNB), one of South Africa’s “Big Four” banks, has, under the stewardship of its CEO, invested in a strategy of innovation to grow its market presence in South Africa, other emerging-market African countries and India. In line with its strategy to lead digital banking in South Africa, FNB has invested in building a social media strategy to enable the brand to strengthen its relationships with customers, through building custom...Starting at €8.20
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Business Systems Group and the Triathlon Sponsorship Question
Michael Goldman; Jennifer Lindsey-RentonCase IVEY-9B13A052-EEntrepreneurship, Marketing, StrategyAWARD WINNING CASE - 2014 Emerald/AABS Case Study Competition. In December 2012, the CEO of the professional services company Business Systems Group (BSG) called his management team together to evaluate the firm’s continued sponsorship of the BSG Triathlon Series. The previous five years of the sponsorship were considered a worthwhile investment by the business, although the relationship with Triathlon South Africa (TSA) was becoming increasingly...Starting at €8.20