This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Default Category
-
La Cruz del Campo, S.A.
García de Castro A.; Ruiz de Castroviejo, JoséCase IIST-DGI-85Decision AnalysisEstudia la evolución de los propietarios de la empresa Cruzcampo desde sus inicios a 1991. También se describe la evolución de su negocio. Contiene un suplemento que es interesante ver.Starting at €8.20
-
Axel Springer en 2016: de la transformación a la aceleración
Burgelman, Robert A.; Siegel, Robert E.; Kissick, RyanCase SGSB-E610Decision AnalysisAs of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major digital transformation in the world of journalism. Given the massive disruption that had occurred over the previous two decades with how people consumed news, this was no small feat. During this time, many newspapers, magazines, and journals failed to keep up with the rapidly changing industry...Starting at €8.20
-
Nissan mexicana: Manufactura de clase munidal
León Garza, Miguel; Juárez Mejía, LuisCase IPADE-P 14 C 05Decision AnalysisEn el caso Nissan Mexicana: Manufactura de clase mundial, se analizan los factores que llevaron a la planta Aguascalientes A1 a ser considerada como la más productiva dentro de la corporación Nissan-Renault en el mundo, una de las razones para que Nissan tomara la decisión en el año 2013 de invertir 2 mil millones de dólares en la construcción de una segunda planta de ensamble en Aguascalientes.En el caso se describen los principales acontecimien...Starting at €8.20
-
Rita Rodier: un éxito de ventas (B)
Lara Arias, Luis; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-305Decision Analysis, Leadership and People Management, MarketingEste caso trata el dilema de una "perfecta vendedora" y su ascenso en la organización. Se refleja cómo la protagonista, Rita Rodier, tiene muchas competencias para la venta pero escasas para la gestión de equipos. Por otra parte, su cercanía con la dirección de la empresa, mediante vínculos informales, hace todavía más difícil su encaje como directiva.Starting at €5.74
-
Rita Rodier: un éxito de ventas (C)
Lara Arias, Luis; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-306Decision Analysis, Leadership and People Management, MarketingEste caso trata el dilema de una "perfecta vendedora" y su ascenso en la organización. Se refleja cómo la protagonista, Rita Rodier, tiene muchas competencias para la venta pero escasas para la gestión de equipos. Por otra parte, su cercanía con la dirección de la empresa, mediante vínculos informales, hace todavía más difícil su encaje como directiva.Starting at €5.74
-
Micoderm: Prevention and treatment of diaper's dermatitis
Fernández, Albert; Palencia, LuisCase ASN-49-EDecision AnalysisA pharmaceutical company, LIDERM, has to decide the status of one of its more traditional products, Micoderm. Micoderm is currently among the medicines heavily subsidized by the Spanish health system, which ensures the product an important volume. On the other hand, the price the company can charge the end consumer is quite low, to the point that due to lack of price revision, it is currently loosing money. The company has to decide whether to wi...Starting at €8.20
-
Deepwater Horizon: Spilling oil, money and trust
Vaccaro, Antonino; Machado, AnaCase BE-174-EBusiness Ethics and Corporate Social Responsibility, Decision Analysis, StrategyOn April 20, 2010, Deepwater Horizon¿a floating, semi-submersible, dynamically-positioned drilling unit¿exploded after a massive natural gas gusher from a natural reservoir located more than 13,000 feet under the sea floor. The explosion killed 11 people working on the platform and injured 17 others. After the explosion, an estimated 4.9 million barrels of oil spilled into the Gulf of Mexico over a period of 87 days, causing unprecedented damage ...Starting at €8.20
-
Fukushima Daiichi Nuclear Power Station (NPS)
Kase, Kimio; Nonaka, Ikujiro; Independent Investigation CommissioCase SM-1579-EDecision Analysis, Knowledge and Communication, StrategyThe questions may largely fall into two categories: (1) Did Japan or PM Kan and his team cope well with the crisis (i.e., questions regarding efficiency and effectiveness)? And, perhaps more importantly, (2) Have lessons been learned that would help Japan prepare for other natural or man-made catastrophes (i.e., questions regarding learning and knowledge-creation)?Starting at €8.20
-
Deepwater Horizon: Vertido de crudo, dinero y confianza
Vaccaro, Antonino; Machado, AnaCase BE-174Business Ethics and Corporate Social Responsibility, Decision Analysis, StrategyStarting at €8.20
-
Presscut (B)
Vázquez-Dodero F.; Badia, MarcCase ASN-30Decision Analysis, Entrepreneurship, StrategyTras las oportunas conversaciones con accionistas y la dirección ejecutiva, el presidente de la compañía considera las condiciones a poner ante una eventual fusión por absorción con el mayor competidor.Starting at €5.74