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JetBlue Airways: Valentine's Day 2007
Huckman, Robert S.; Pisano, Gary P.; Fuller, Virginia A.Case HBS-608001-EService and Operations ManagementDescribes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February 2007 crisis, which forced the airline to cancel more than 1,000 flights over the course of six days. In addition, discusses the initial response to the crisis by CEO David Neeleman a...Starting at €8.20
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ITC eChoupal Initiative (Spanish version)
Upton, David M.; Fuller, Virginia A.Case HBS-606S02Service and Operations ManagementSoybean farmers in India have traditionally sold their product through ineffective and frequently dishonest physical marketplaces (mandi). Farmers are generally poor and often illiterate and are forced to be "price-takers" after an arduous journey to the mandi. They also have very limited access to information and education on farming techniques. Describes the use of Internet technologies to reach these farmers and, in particular, examines a new ...Starting at €8.20
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Codelco Copper Mines (Spanish version)
Upton, David M.; Staats, Bradley R.; Fuller, Virginia A.Case HBS-610S13Information TechnologiesCodelco era una empresa minera de cobre chilena, ampliamente considerado como una de las firmas más administrados profesionalmente en América del Sur, a pesar del hecho de que era propiedad del Gobierno 100%. Una empresa de $ 10.5 mil millones en 2005, Codelco enfrenta al reto de la incorporación de tecnología de la información en sus procesos de producción, los cuales habían sido históricamente muy Manual en la naturaleza. los intentos de respue...Starting at €8.20
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Codelco Copper Mines
Upton, David M.; Staats, Bradley R.; Fuller, Virginia A.Case HBS-608053-EInformation TechnologiesCodelco was a Chilean copper-mining company, widely considered to be one of the most professionally managed firms in South America in spite of the fact that it was 100% government-owned. A $10.5 billion company in 2005, Codelco faced the challenge of incorporating information technology into its production processes, which had historically been very manual in nature. CEO Juan Villarzu's initial turnaround attempts introduced a customer-centric co...Starting at €8.20
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NatuRi Corporation
Higgins, Robert F.; Fuller, Virginia A.Case HBS-807027-EFinanceNatuRi Corp. was a start up, founded in 2005, aiming to manufacture a cholesterol-lowering drug made from the byproducts of rice bran oil production. With operations split between Chennai, India and Boston, Massachusetts, NatuRi faced several challenges, including securing funding for the organization. NatuRi had captured the attention of at least four potential investors willing to offer an investment. Its managers were challenged to weigh their...Starting at €8.20
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U.S. Food and Drug Administration
Higgins, Robert F.; Hamermesh, Richard G.; Fuller, Virginia A.Case HBS-807050-ELeadership and People ManagementDescribes the U.S. FDA with particular emphasis on its role in the development of new drugs, biologic products, and medical devices today. Provides context for the drug approval process by describing the FDA's history and organizational structure.Starting at €8.20
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Odyssey Healthcare
Higgins, Robert F.; Fuller, Virginia A.; Raffat, UmerCase HBS-809052-EEntrepreneurshipIn January 2001, Dick Burnham, CEO of Odyssey Healthcare, and Odyssey's Board of Directors were considering selling the hospice care company to a larger provider or making an initial public offering (IPO). With 38 hospice locations in 21 states, Odyssey had been providing care to the terminally ill since its first location opened in 1996. Since then, the company had grown rapidly through a series of acquisitions, development of new hospice locati...Starting at €8.20