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Astralis Group: Determining a Brand Strategy
Esty, Benjamin C.; Hjortshoej, Mette Fuglsang; Billaud, EmilieCase HBS-721382-EStrategyAfter launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for multiple, team-based brands were that esports fans differed by game and the holding company structure made it easier to acquire and divest teams, Jakob Lund Christensen, the firm's chief co...Starting at €8.20
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Choosing the Road Less Traveled: How Cycling Took Hold in Copenhagen
Varley, Pamela; Mayne, QuintonCase HBS-KS1248-EEconomicsIn the first two decades of the 21st century, Copenhagen has vaulted to international attention for its enthusiastic bicycle culture and infrastructure. While it's tempting to dismiss this accomplishment as inherently easy because it took place in a city and country known for socially liberal politics, this case-by summarizing the history of cycling politics and policy in Copenhagen since the 1970s-shows that the evolution of Copenhagen as a bike...Starting at €8.20
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THE VELUX FOUNDATIONS: Selecting Impact Funds
Gandhi, Vikram; Reimers Brumme, Caitlin Lindsay; Schwalb, NathanielCase HBS-819021-EFinanceAfter much internal debate, THE VELUX FOUNDATIONS of Denmark have decided to allocate a small percentage of their investment portfolio to impact investments. Cambridge Associates, one of the leading investment advisory firms in the world, has been engaged to assist them in developing and implementing an "impact strategy." VELUX only invests in funds (as opposed to direct investments) and must now decide on fund selection criteria and on specific ...Starting at €8.20
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Noma: A Lot on the Plate
Khaire, Mukti; Corsi, ElenaCase HBS-814097-EEntrepreneurshipIn 2014, the restaurant Noma, based in Copenhagen, Denmark, was considered to be amongst the best restaurants in the world, and its co-founder, co-owner and chef, Ren Redzepi, among the most influential chefs. The restaurant was also leading the new Nordic food movement, a movement focused on rediscovering Nordic cuisine and ingredients, which had helped increase the popularity of Danish cuisine. Since 2013 Noma had a new investor, the American...Starting at €8.20
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Group Functions at the Maersk Group
Collis, David J.; Shaffer, MatthewCase HBS-715432-EStrategyIn 2014, seven years after he was appointed CEO of the Danish shipping and oil conglomerate A.P. M ller Maersk (the Maersk Group), Nils Andersen was reexamining the size and role of corporate headquarters in the company he had reshaped as a "premium conglomerate." During his tenure, Andersen had divided what had previously been operated as almost a single entity into separate lines of business, each accountable for its own performance and expect...Starting at €8.20
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Launching Telmore (A)
Casadesus-Masanell, Ramon; Fernandez, Celso; Jobke, MoritzCase HBS-708414-EStrategyTo maximize their effectiveness, color cases should be printed in color. Includes color exhibits. When the Danish mobile phone service provider Telmore entered the market in October 2000, few people took notice. Its business model was not perceived as particularly aggressive or threatening to the industry. Less than three years later, Telmore's creative adaptation of the well-known, no-frills model of the airline industry had taken the Danish mar...Starting at €8.20
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The LEGO Group: Publish or Protect
Shih, Willy; Chai, SenCase HBS-613079-EService and Operations ManagementSenior managers at the LEGO Group are faced with a quandary: Should they patent inventions coming out of their manufacturing process development work, should they keep them as trade secrets, or should they publish them so that they would go into the public domain and nobody else could patent them? They wish to preserve their freedom to practice, but they are very concerned about competitors' ability to benefit from LEGO Group's R&D investments or...Starting at €8.20