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Bootstrapping at Lightricks
White, Robert; Bussgang, Jeffrey J.; Snively, ChristineCase HBS-817051-EEntrepreneurshipBy August 2015, two-year-old mobile imaging software startup Lightricks had developed and released two best-selling paid mobile apps, grown to a team of 30, earned a revenue run rate of nearly $10 million, and achieved modest profitability. The bootstrapped company had explored raising funds, met with venture capital firms, and was presented with a term sheet. The co-founders believed the financing would allow them to scale up quicker, but they a...Starting at €8.20
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Growth Hacking at Bazaart (B)
Bussgang, Jeffrey J.; Preble, MatthewCase HBS-815077-EEntrepreneurshipGrowth Hacking at Bazaart (B)" provides a brief update of what has transpired at Bazaart since the timing of "Growth Hacking at Bazaart (A).Starting at €5.74
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DayTwo: Going to Market with Gut Microbiome
Israeli, Ayelet; Lane, DavidCase HBS-519010-EMarketingDayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in Israel, CEO Lihi Segal and her team are devising a global go-to-market plan for the firm. The team is considering several target markets, ranging from people with diabetes to professi...Starting at €8.20
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Israel at 70: Is it Possible to (re)Brand a Country
Ofek, Elie; Gulick, SarahCase HBS-519006-EMarketingIn the spring of 2018, Israel was set to celebrate its 70th anniversary. While there was much to rejoice in reaching this milestone, the country's brand image internationally was far from ideal. Past efforts to impact perceptions of Israel, spearheaded by the Ministry of Foreign Affairs as well as various Jewish organizations, were mainly aimed at "explaining" Israel's political position and convincing the world that the country was acting in a j...Starting at €8.20
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Inbal Dror: Expanding the Global Reach of a Couture Bridal Wear Brand
Sara Honovich, Neha Mittal, Jennifer Sundstrom-FitzgeraldCase IVEY-W27148-EMarketing, StrategyIn October 2018, Yehuda Katzman, vice-president of marketing and business development at design house Inbal Dror, was attending the 2018 New York Bridal Fashion Week event, where Inbal Dror and its direct competitors revealed their spring lines to distinct buyers. As in previous years, Katzman had lined up meetings with interested retailers and wanted to make sure they appreciated the unique nature of Inbal Dror’s designs and the quality of its c...Starting at €8.20
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Haboydem: A Social Enterprise in the Holy Land
Mark S. SchwartzCase IVEY-9B20M121-EEntrepreneurship, StrategyHaboydem was a second hand clothing store in Jerusalem that operated as a social enterprise by hiring and training individuals who were living with mental illness. The two store locations had successfully trained workers, and 70 per cent were able to findStarting at €8.20
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Zebra Medical Vision (Spanish version)
Greenstein, Shane; Gulick, SarahCase HBS-620S05EntrepreneurshipWhat should they do next at Zebra? Should they work on the accuracy of the already-developed algorithms, or continue to develop many new tools? If they chose to develop new products, which applications should they address? And how should they go to market?Starting at €8.20
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International Rivers Network y el Proyecto de Represa en Bujagali (A)
Esty, Benjamin C.; Sesia, AldoCase HBS-209S20En el verano de 2002, la Red Internacional de Ríos (IRN), una ONG medioambiental ubicada en Berkeley, California, se dedica a lo que parecía ser las últimas horas de una campaña de tres años para detener un proyecto de la presa y la energía hidroeléctrica $ 582 millones a las cataratas de Bujagali en Uganda. La pieza final del rompecabezas de financiación estaba a punto de ser puesto en marcha como el Banco Mundial se estableció para aprobar una ...Starting at €8.20
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Brand Israel: Marketing in Crisis
Ilan Alon; Rommey Hassman; Meredith Lohwasser; Jennifer DugoshCase IVEY-9B13A016-EMarketing, StrategyIsrael had experienced great change since its founding in 1948 to become arguably the most prosperous nation in the Middle East. With the exception of the United States and more recently China, Israel had more companies listed on the NASDAQ than any other. It spent a larger percentage of its budget on research and development than any other country in the world. Multinational companies like Intel, Microsoft, Google, Cisco, Motorola, Mitsubishi, H...Starting at €8.20