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Chief: Role for Lindsay Kaplan (Spanish version)
Coffman, Katherine; Bussgang, Jeffrey J.; McGinn, Kathleen L.; Kelley, Julia; Chen, KatherineCase HBS-921S10StrategyIn 2018, Lindsay Kaplan is preparing to meet with Carolyn Childers about the possibility of co-founding Chief, a New York-based peer network for women executives. Kaplan is currently the vice president of communications and brand engagement at a successful mattress company, and she is happy in her current role. However, she is excited by Childers's vision for a community of women executives and believes she could bring valuable expertise as Chief...Starting at €8.20
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IBM Watson at MD Anderson Cancer Center
Greenstein, Shane; Martin, Mel; Agaian, SarkisCase HBS-621022-EService and Operations ManagementAfter discovering that their cancer diagnostic tool, designed to leverage the cloud computing power of IBM Watson, needed greater integration into the clinical processes at the MD Anderson Cancer Center, the development team had difficult choices to make. The Oncology Expert Advisor tool used a combination of machine learning and the latest cancer care research to make recommendations to clinicians in the field. Was automated cancer diagnosis the...Starting at €8.20
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Charity or Bribery (Spanish version)
Soltes, Eugene; Tilley, BrianCase HBS-121S02Business Ethics and Corporate Social ResponsibilityFilip Kowalski, a senior manager at the pharmaceutical company Healthgen, leads sales for the firm's Polish division. While pitching Healthgen's products, he develops a relationship with a director of a regional health fund who also runs a private foundation. After a natural disaster, Healthgen- at the request of the director- donated products to help during the crises. After Healthgen wins an important contract, the media alleges that the donati...Starting at €8.20
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C3.ai-Driven to Succeed (Spanish version)
Simons, Robert L.; Gonzalez, GeorgeCase HBS-120S11StrategyCEO Tom Siebel navigates his artificial intelligence (ai) startup through a series of pivots, market expansions, and even an elephant attack to become a leading platform ad service provider. The case describes his unusual management approach emphasizing employee testing and selection, customer testing and selection, and a high degree of professionalism. This case is accompanied by an eight-segment video series (preview below) that shows Tom Siebe...Starting at €8.20
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Wes Hall and the BlackNorth Initiative
Ghosh, Shikhar; Morgan Westner, Marilyn; Satchu, RezaCase HBS-821056-EWes Hall founded Kingsdale Advisors and built it into one of Canada's leading shareholder services and advisory firms. Influenced by the Black Lives Matter (BLM) movement and a series of social injustices-specifically the death of George Floyd in police cStarting at €8.20
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Braintrust: The Blockchain-Powered Talent Network
Stanton, Christopher; Fuller, Joseph B.; Gonzalez, GeorgeCase HBS-821086-EEntrepreneurshipA San Francisco startup seeks to disrupt the freelancing industry through its user-owned talent network powered by the cryptocurrency, BTRUST.Starting at €8.20
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The Coronavirus (COVID-19) Pandemic and the Global Economy (A)
Cavallo, Alberto F.; Godwin, ChristianCase HBS-720031-EEconomicsIn April 2020, the world struggled to contain the exponential escalation of the coronavirus (COVID-19) pandemic. Dozens of countries had imposed restrictions on travel, work, and social gatherings. A large share of the global population was under lockdowns and unprecedented supply and demand disruptions crippled the economy. In response, central banks announced massive lending programs to avoid a financial meltdown, and governments were launching...Starting at €8.20
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Digital Marketing at HBS Online
Gupta, Sunil; Lal, RajivCase HBS-521027-EMarketingIn July 2020, the management team of Harvard Business School Online (HBS Online) had to decide how to allocate its marketing budget for fiscal year 2021 between various digital channels and its portfolio of courses. Since its launch in 2014, HBS Online had grown to almost $60 million in revenue and there were concerns about its potential overlap with other HBS programs such as executive education and Harvard Business Publishing. Growth of HBS Onl...Starting at €8.20
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Pattern Brands
Gupta, Sunil; Ofek, Elie; Kelley, JuliaCase HBS-521009-EMarketingIn March 2020, direct-to-consumer (DTC) company Pattern Brands needed to decide how to allocate resources across its different brands. Pattern Co-Founders Nick Ling and Emmett Shine hoped to avoid the pitfalls faced by some DTC companies-such as inability to scale and lack of competitive differentiation-by relying on their previous experience running a successful branding and marketing agency. Rather than focusing on a single brand, they conceive...Starting at €8.20
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Thingtesting: Launching a Brand Discovery and Testing Digital Community
Israeli, Ayelet; Avery, JillCase HBS-520086-EMarketingThingtesting, a brand discovery and testing digital community devoted to uncovering and exploring direct-to-consumer brands, had just received seed funding and was contemplating a second year of growth. The new year brought many challenges, as founder JenStarting at €8.20