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Harlequin Romances - Polonia (A)
Quelch, John A.; Laidler, NathalieCase HBS-505S16MarketingHarlequin Enterprises, editorial líder mundial de los romances de la serie, ha sido particularmente exitoso en Polonia. El caso explora algunos de los desafíos / oportunidades de hacer negocios en Europa del Este y los elementos de la mezcla de marketing necesarias para el éxito.Starting at €8.20
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Forta Furniture: International Expansion, Teaching Note
Quelch, John A.; Easwar, KarthikTeaching Note HBS-918548-EMarketingTeaching note for case 918547.Starting at €0.00
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Exotic Expeditions Tanzania Ltd.: Competing in Highly Saturated Markets
Nicole R.D. Haggerty; Serena Virani; Caroline Wu; Victoria Stopar; Fatima HaqCase IVEY-9B20A006-EEntrepreneurship, Marketing, StrategyBased in Mwanza, Tanzania, family-owned and operated Exotic Expeditions Tanzania Ltd. was a leading tour operator in East Africa. The company was purchased in December 2014 and experienced considerable success the following year. The owners felt that there was an opportunity for growth within the company and believed that the best way to realize this growth was to improve their marketing efforts and service offerings. The family wanted to remain ...Starting at €8.20
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International Expansion
Quelch, John A.; Easwar, KarthikCase HBS-919S06MarketingThe Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings. In addition, the case suggests there are many routes to global expansion; a firm could look to build a brand in these new markets or compete as a private label. Further, the case add...Starting at €8.20
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Forta Furniture: International Expansion
Quelch, John A.; Easwar, KarthikCase HBS-918547-EMarketingThe Forta Furniture case highlights the need to consider new market expansion to grow a firm. It demonstrates that simply doing what has always been done is not sustainable when other competitors enter the market with differentiated or potentially superior offerings. In addition, the case suggests there are many routes to global expansion; a firm could look to build a brand in these new markets or compete as a private label. Further, the case add...Starting at €8.20
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Arroz Gallo
Quelch, John A.; Laidler, NathalieCase HBS-502S29MarketingDescribe una empresa de comercialización de productos de arroz de marca a tres diferentes países - Italia, Argentina y Polonia. Explora las diferencias y similitudes entre los países en términos de los consumidores, la competencia, los productos y los márgenes.Starting at €8.20
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Gold Crest Hotel: Filling Room Vacancies
Nicole R.D. Haggerty; Mackenzie Schmidt; Matt Bradley; Glen Thomson-Bullock; John Paul BelmonteCase IVEY-9B18A028-EMarketing, StrategyIn 2015, the general manager of the Gold Crest Hotel (Gold Crest) in Mwanza, Tanzania, had only three days to present a compelling marketing strategy for the hotel at the executive board meeting. Though the hotel had recently experienced revenue growth from its conference room bookings, management wanted to increase average yearly hotel occupancy. A new marketing strategy had to include a target consumer segment, a marketing plan, and options tha...Starting at €8.20