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Levendary Cafe: The China Challenge
Bartlett, Christopher A.; Han, ArarCase HBS-4357-EWinner of a 2013 ecch Case Award Just weeks into her new job, Mia Foster, a first time CEO with no international management experience, is faced with a major challenge at Levendary Caf , a $10 billion US-based fast food chain. Strategically, many of her corporate staff have become concerned that the company's major expansion into China is moving too far from Levendary's well-defined concepts of store design and menu. Organizationally, Foster has...Starting at €6.75
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@AmericanLegacy: Beyond the Truth Campaign
Moon, YoungmeCase HBS-504014-EMarketingThe hard-hitting "Truth" campaign has been one of the most successful antismoking initiatives in history. The focus of the "Truth" campaign is to dissuade teenagers from smoking. The sponsor of the campaign, the American Legacy Foundation, is now trying to decide whether to readjust its priorities and focus on what it calls "the other side of the equation"--encouraging already-addicted adult smokers to quit smoking. However, the only way to do th...Starting at €6.75
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Michael Phelps: "It's Okay to Not Be Okay"
Groysberg, Boris; Knoop, Carin-Isabel; Norris, MichaelCase HBS-421044-ELeadership and People ManagementIn 2020, Michael Phelps, the most decorated Olympian of all time, with 28 medals in various swimming events, was now retired. As he looked back on his 20+ year athletic career, he considered what had gone into making him the greatest of all time-the highs and lows, successes and struggles. He had lived with mental health issues for much of his life, going public with his struggles in 2015, when he talked about his depression and suicidal thoughts...Starting at €6.75
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Lotus Development Corp.: Entering International Markets
Yoffie, David B.; Coleman, John J.Case HBS-387034-EEconomicsLotus 1-2-3 exploded on the American market in the spring of 1983. Nine months later Jim Manzi, vice president of marketing, hired Chuck Digate to develop an international strategy for Lotus. Case explores Lotus' rapid rise to the top of the software market in the United States and looks at the considerations surrounding its initial efforts to sell abroad. Can be taught with Note on Comparative Advantage.Starting at €6.75
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¿What Went Wrong with Boeing's 737 Max?
George, William W.; Migdal, AmramCase HBS-320104-EBusiness Ethics and Corporate Social Responsibilitythe crash of Lion Air flight 610 on October 29, 2018, in Indonesia, and the crash of Ethiopian Airlines flight 302 on March 9, 2019, in Ethiopia. The evolution of Boeing's organization and management is described, focusing on the span from Boeing's 1997 merger with rival McDonnell Douglas through the development of the 737 Max and the crashes. The case examines the antecedents and possible causes of the crashes, both through the lens of industry...Starting at €6.75
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Airlines and Antitrust: Scrutinizing the American Airlines-US Airways Merger, Teaching Plan
Gomez-Ibanez, JoseTeaching Note HBS-KS1144-EEconomicsTeaching plan for case study KS1140.Starting at €0.00
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Airlines and Antitrust: Scrutinizing the American Airlines-US Airways Merger
Datla, Anjani; Gomez-Ibanez, JoseCase HBS-KS1140-EEconomicsIn August 2013, the Antitrust Division of the Department of Justice (DOJ) shocked many in the airline industry by filing a lawsuit to block the merger of American Airlines and US Airways on the grounds that the merger would reduce competition. The two airlines had announced their intention to merge in February, making way for the creation of the largest airline in the world. The new airline would carry roughly 200 million passengers a year, emplo...Starting at €6.75
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Airlines and Antitrust: Scrutinizing the American Airlines-US Airways Merger Sequel
Gomez-Ibanez, Jose; Datla, AnjaniCase HBS-KS1141-EEconomicsThis sequel accompanies case number 2044.0. In August 2013, the Antitrust Division of the Department of Justice (DOJ) shocked many in the airline industry by filing a lawsuit to block the merger of American Airlines and US Airways on the grounds that the merger would reduce competition. The two airlines had announced their intention to merge in February, making way for the creation of the largest airline in the world. The new airline would carry ...Starting at €6.75
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Scaling Well by Doing Good: Motivating Talent at b.good, Teaching Note
Gino, Francesca; Pisano, Gary P.; Rohe, AlexanderTeaching Note HBS-921030-ELeadership and People ManagementTeaching note for case 916031.Starting at €0.00
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Walmart Health: Scaling During a Pandemic
Huckman, Robert S.; Min, Yoonjin; Thiel, MarissaCase HBS-621061-EService and Operations ManagementAmidst the onset of COVID-19 pandemic in the United States, Marcus Obsborne, Vice President for Health and Wellness Transformation at Walmart was planning to scale its new health care clinic business, Walmart Health, to additional locations in Georgia and beyond. Walmart Health aimed to differentiate its offerings from those of competing retail clinics, most notably by offering a wider range of sevices including visits with primary care physician...Starting at €6.75