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Ivey Business School (Canada)
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De Beers Canada: The Attawapiskat Context
Ron MulhollandCase IVEY-9B16M171-EStrategyDe Beers, a sophisticated, international mining company, operated the Victor Mine, an open pit diamond mine in Canada, located within traditional territory claimed by the Attawapiskat First Nation. To develop the mine, De Beers had to follow provincial and federal legislation, meet environmental standards, and most importantly, negotiate use of the land with the First Nation. Although the mine was successful, the First Nation community was suffer...Starting at €8.20
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Nordstrom: Expansion into Canada
Won-Yong Oh; Duane MyerCase IVEY-9B16M185-EStrategyIn August 2016, it had been almost two years since American fashion retailer Nordstrom opened its first Canadian store in Calgary. Nordstrom believed Canada to be an ideal location for its global expansion. Executives identified the country as a potential US$1 billion opportunity with no language barrier and a population with a higher average income than in the United States. Despite this enticing potential market, Nordstrom executives entered Ca...Starting at €8.20
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Porter Airlines: We Want to Fly You Further
Won-Yong Oh; Minsoo Seo; Michelle JinCase IVEY-9B16M194-EEntrepreneurship, StrategyIn 2013, the chief executive officer of Porter Airlines, a Toronto-based regional airline, announced an expansion project to expand the airline’s destinations. The project required that Porter Airlines expand its fleet of jets to accommodate longer distances, and that its transport hub, the Billy Bishop Toronto City Airport, be renovated. The airport was governed by a tripartite agreement between the federal government, the City of Toronto, and P...Starting at €8.20
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Canada's Economy 2012
David W. Conklin; Danielle CadieuxCase IVEY-9B09M008-EStrategyThis case points to the challenges that Canada faces in regards to its ongoing productivity gap with the United States and its ongoing failure in regard to international competitiveness. This case also discusses the regional differences within Canada in regard to international competitiveness. This case also discusses the regional differences within Canada in regard to economic structure and public policy issues. Finally, the case indicates a ser...Starting at €8.20
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CNOOC Engages with Canadian Stakeholders
Klaus Meyer; Alexandra HanCase IVEY-9B17M005-EStrategyAWARD WINNING CASE - Emerging Chinese Global Competitors Award, 2016 European Foundation for Management Development (EFMD) Case Writing Competition. In 2012, the Chinese state-owned oil corporation China National Offshore Oil Corporation (CNOOC) acquired Nexen, a Canadian oil exploration company, in what was the largest-ever acquisition abroad by a Chinese company. The Chinese economy had become increasingly dependent on imported energy and the a...Starting at €8.20
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CAA Roadside APP
Derrick NeufeldCase IVEY-9B10E022-EInformation TechnologiesThis case describes a real scenario in which an elderly couple's vehicle is stranded in a remote location, causing emergency services to be dispatched at significant effort and cost, whereas an inexpensive tow truck dispatch would have completely resolved the problem. To prevent these kinds of false alarm situations, the Canadian Automobile Association (CAA) has developed a free iPhone application called CAA Roadside, which takes advantage of loc...Starting at €8.20
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Vancouver General Hospital (A): Improving Porter Efficiency
Fredrik Odegaard; Ryan MetcalfCase IVEY-9B09E017-ECorporate GovernanceThe head of Patient Escort Services for Vancouver General Hospital (VGH) had to determine the best approach to improve efficiency of the hospital's porter system. Porters represented a vital part of various hospital processes, facilitating timely flow of patients, equipment and materials throughout the hospital. Recently, VGH had experienced incidents in which the capacity of the porters was insufficient to meet the demands of the hospital and, d...Starting at €8.20
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Kraft Foods Canada: Targeting the Millennials
Allison Johnson; Ramasastry ChandrasekharCase IVEY-9B16A015-EMarketingIn 2014, Kraft Foods Canada was working on an action plan for Kraft Singles, the company’s brand of processed cheese slices. Although the product had been targeted at Canadian families for decades, Kraft Singles needed to be repositioned toward Canadian millennial moms (those born between 1980 and 2000). The company faced three dilemmas. How should Kraft Canada make the brand messaging of Kraft Singles compelling to Canadian millennial moms? What...Starting at €8.20
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Deregulating the Sale of Alcohol in Ontario
Neil Bendle; Ken MarkCase IVEY-9B17A018-EMarketingFollowing a report by the Premier’s Advisory Council on Government Assets in 2015, the sale of beverage alcohol products in Ontario was deregulated: in 2016, 60 grocery stores were licensed to sell beer and cider to consumers. The intention was for up to 450 grocery stores to eventually sell beer and cider products, and for 300 of these stores to also sell wine. The move to deregulate the industry was contentious; the province generated substanti...Starting at €8.20
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Vancouver City Savings Credit Union: Working Dads (A)
Alison Konrad; Cameron PhillipsCase IVEY-9B14C025-EEntrepreneurship, Leadership and People ManagementThe first female chief executive officer (CEO) of Vancouver City Savings Credit Union (Vancity) believes in the importance of developing a positive workplace culture. She feels that successful employers take a progressive attitude toward promoting a healthy work-life balance. She also serves as a role model to her employees by working hard but communicating clearly about needing to be present for her family. When an independent consultant surveys...Starting at €8.20