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Ivey Business School (Canada)
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We Can Work It Out: Managing a Dual-Career Family
Mirit GrabarskiCase IVEY-W28018-ELeadership and People ManagementIvan and Lana Kuznetsov are a dual-career couple and parents to four young children. Having immigrated to Canada from Russia in 2012, they are both in the process of rebuilding their careers. Ivan already has what can be considered a successful career, with local credentials, experience, and a good professional network, but he is not quite satisfied and considers making a change. Lana’s career in Canada is in its early stages. As a recent college...Starting at €8.20
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PolicePrep (French Version)
Stewart Thornhill; Deland JessopCase IVEY-W31023-FREntrepreneurship, StrategyThree friends start a business together upon graduation from an MBA program. Two start full-time jobs while the third, Deland Jessop, works on the business. One year later, Jessop must decide whether to continue trying to develop the business or take a salaried position. The outstanding issue of equity among the partners also needs resolution. Students have the opportunity to evaluate the business opportunity, while also evaluating the pros and c...Starting at €8.20
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Coinorb: An Initial Coin Offering to Launch A Cryptocurrency Derivatives Exchange - Teaching Note
Rand Low; Colette Southam; Matthew WinklerTeaching Note IVEY-W29723-EFinanceTeaching note for product W29722.Starting at €0.00
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Betting on DraftKings
Mark SimonsonCase IVEY-W27949-EAccounting and Control, FinanceARK Investment Management LLC (ARK)’s Next Generation Internet ETF (exchange traded fund) accumulated over 5 per cent of the outstanding shares of DraftKings Inc. (DraftKings), which held 24 per cent of the emerging US online sports betting market. Following the legalization of sports betting in May 2018, DraftKings faced escalating competition as competitors spent heavily on advertising and promotions to attract customers. This spending led to i...Starting at €8.20
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Mazatlán: The Destination That Did Not Like Its Brand
Nicolas Kervyn; Fernando Rey Castillo Villar; Silvestre Flores Gamboa; Manuel Lopezneria; Matthew ThomsonCase IVEY-W28621-EMarketingIn 2022, Mazatlán was enjoying a reputation as a popular seaside town on the Mexican Pacific Coast, in the northwestern state of Sinaloa. Protected by a bay and three islands, it offered sandy beaches and favourable weather year-round, making it an attractive destination for Mexican, American, and Canadian vacationers. It was a popular stop for Pacific Ocean cruises, where tourists could enjoy beaches, sunshine, Mexican cuisine and culture, and v...Starting at €8.20
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Silverton Winery - Teaching Note
P. Fraser Johnson; Robert VolckoTeaching Note IVEY-W29389-EStrategyTeaching note for product 29388.Starting at €0.00
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Dual-Class Shares: Risks and Advantages
W. Glenn Rowe; Andrew SweeneyArticle IVEY-W29979-EAccounting and ControlDual-class share structures offer stakeholders real advantages, but more firms need to follow best practices in deployment to mitigate the risk of abuse. This article highlights four different ways that Canadian firms, including Rogers and Shaw, implement dual-class share structures. It also discusses the related advantages and risks. Advantages include how dual-class shares facilitate the execution of strategy; encourage founders to publicly lis...Starting at €8.20
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A Risk Versus Reward Approach to Market Research
Sheri Lambert; Sara HonovichCase IVEY-W27947-EAccounting and ControlKing’s Hawaiian Bakery, West Inc. (King’s Hawaiian), a beloved and highly regarded company, produced a line of bread products dating back to the 1950s and was inspired by a Portuguese sweet bread. The business had grown over time, adding more production facilities and expanding from Hawaii to the mainland United States in 1977. King’s Hawaiian had done minimal consumer research related to its development of new products before it hired Troy Figgi...Starting at €8.20
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Allswell Productions: A Tough Act to Follow
Ian Dunn; Lauren NicolaasCase IVEY-W27952-EMarketingThe founder and executive director of Allswell Productions (Allswell), an amateur musical theatre company based in London, Ontario, and her team had seen tremendous success with their inaugural production, and they needed to determine what show to stage next. With a wide assortment of theatregoers in the London area, she needed to refine her target market and plan a production for the next season. She had to determine which show to stage, in whic...Starting at €8.20