This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Ivey Business School (Canada)
-
Allswell Productions: A Tough Act to Follow
Ian Dunn; Lauren NicolaasCase IVEY-W27952-EMarketingThe founder and executive director of Allswell Productions (Allswell), an amateur musical theatre company based in London, Ontario, and her team had seen tremendous success with their inaugural production, and they needed to determine what show to stage next. With a wide assortment of theatregoers in the London area, she needed to refine her target market and plan a production for the next season. She had to determine which show to stage, in whic...Starting at €8.20
-
Entomo Farms: Are Canadians Ready to Eat Insects?
Raymond L. Paquin; Iryna Sushko; Shannon LloydCase IVEY-W26996-EMarketing, StrategyIn January 2021, Entomo Farms (Entomo), a family-owned Ontario-based Canadian cricket producer, received additional funding to support its growth and prepare for the entry into Canada of what would be its biggest competitor. As Canada’s largest and only organic cricket supplier, Entomo generated most of its revenue as a supplier of crickets as raw material to food manufacturers; however, due to anticipated industry changes, Entomo was increasing ...Starting at €8.20
-
The Chosen One: The Digital Distribution Dilemma at Fitz Games
Kirk Kristofferson, Janice ZolfCase IVEY-W27078-EEntrepreneurship, MarketingIn 2019, an entrepreneur and Ivey Business School graduate was facing a critical decision regarding how best to maximize the growth of his new product, The Chosen One card game. The entrepreneur had recently created and launched his Jewish-themed satirical card game in Los Angeles, California, after playing the adult-themed and highly popular Cards Against Humanity. Buoyed by initial small-batch sales, he secured deals to sell his product through...Starting at €8.20
-
FilmCast: A Conjoint Analysis Exercise - Teaching Note
Srini Krishnamoorthy, Kyle MacleanTeaching Note IVEY-W28490-EDecision Analysis, MarketingTeaching note for product W28489.Starting at €0.00
-
Inbal Dror: Expanding the Global Reach of a Couture Bridal Wear Brand - Teaching Note
Sara Honovich, Neha Mittal, Jennifer Sundstrom-FitzgeraldTeaching Note IVEY-W27149-EMarketing, StrategyTeaching note for product W27247.Starting at €0.00
-
Asahi Group Holdings Limited: Global Expansion Versus Financial Leverage
Wiboon Kittilaksanawong; Tomas HovorkaCase IVEY-W26041-EMarketing, StrategyIn May 2021, Asahi Group Holdings, Limited (Asahi), a Japanese global beer, spirits, soft drinks, and food company, shifted its focus to non-alcoholic beers. The shift was made after spending US$20 billion to acquire premium beer brands from Anheuser-Busch InBev SA/NV, a Belgian multinational drinks and brewing company.
The Japanese beer market had been shrinking for decades with Japan’s declining population, and more recently, the market ...Starting at €8.20
-
Stemina Lubricants: Sales and Marketing Challenges of a Small Enterprise - Teaching Note
Srinivasa Reddy; Surya Mahadevan; Jayanthi ThaniganTeaching Note IVEY-W26107-EEntrepreneurship, MarketingTeaching note for product W26106.Starting at €0.00
-
Mīhī Cannabis: Planting the Seeds for a New Retail Cannabis Business in Canada - Teaching Note
Peter KerrTeaching Note IVEY-W25666-EMarketing, StrategyTeaching note for product W25665.Starting at €0.00
-
Costco: The Challenge Of Entering The Mainland China Market
Chongfeng Wang; Liyang Lu; Xinrong Liu; Fei Meng; Guanwen Huang; Xiaoyu ZhaoCase IVEY-W24957-EMarketing, StrategyCostco Wholesale Corporation (Costco), the world’s second-largest retailer, officially entered the Chinese market in Shanghai in August 2019. The opening day was so jam-packed with customers that the massive influx forced the company to close early, after only five hours of operations. However, after only one week, customers were lining up outside the store, asking Costco for refunds for their membership cards. The warehouse’s traffic declined si...Starting at €8.20
-
Hill & Levene Schools of Business : 2020s Business Education
Dwight Heinrichs; Michael TaylorCase IVEY-W26088-EMarketing, StrategyThe Hill & Levene Schools of Business (HLSB) Paul J. Hill Business School at the University of Regina, were considering widely divergent strategic alternatives, in what was expected to be a new and permanently altered post Covid-19 competitive environmentStarting at €8.20