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Ivey Business School (Canada)
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Entomo Farms: Are Canadians Ready to Eat Insects?
Raymond L. Paquin; Iryna Sushko; Shannon LloydCase IVEY-W26996-EMarketing, StrategyIn January 2021, Entomo Farms (Entomo), a family-owned Ontario-based Canadian cricket producer, received additional funding to support its growth and prepare for the entry into Canada of what would be its biggest competitor. As Canada’s largest and only organic cricket supplier, Entomo generated most of its revenue as a supplier of crickets as raw material to food manufacturers; however, due to anticipated industry changes, Entomo was increasing ...Starting at €8.20
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PolicePrep (French Version)
Stewart Thornhill; Deland JessopCase IVEY-W31023-FREntrepreneurship, StrategyThree friends start a business together upon graduation from an MBA program. Two start full-time jobs while the third, Deland Jessop, works on the business. One year later, Jessop must decide whether to continue trying to develop the business or take a salaried position. The outstanding issue of equity among the partners also needs resolution. Students have the opportunity to evaluate the business opportunity, while also evaluating the pros and c...Starting at €8.20
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We Can Work It Out: Managing a Dual-Career Family
Mirit GrabarskiCase IVEY-W28018-ELeadership and People ManagementIvan and Lana Kuznetsov are a dual-career couple and parents to four young children. Having immigrated to Canada from Russia in 2012, they are both in the process of rebuilding their careers. Ivan already has what can be considered a successful career, with local credentials, experience, and a good professional network, but he is not quite satisfied and considers making a change. Lana’s career in Canada is in its early stages. As a recent college...Starting at €8.20
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Allswell Productions: A Tough Act to Follow
Ian Dunn; Lauren NicolaasCase IVEY-W27952-EMarketingThe founder and executive director of Allswell Productions (Allswell), an amateur musical theatre company based in London, Ontario, and her team had seen tremendous success with their inaugural production, and they needed to determine what show to stage next. With a wide assortment of theatregoers in the London area, she needed to refine her target market and plan a production for the next season. She had to determine which show to stage, in whic...Starting at €8.20
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Montreal Community Contact: What Will Happen After Me?
Linda Dyer, Christopher A. RossCase IVEY-W27022-EEntrepreneurship, StrategyIn July 2020, the founder and manager of Montreal Community Contact (Contact), a bimonthly community newspaper, was considering strategies to ensure the survival of his business. Because of the COVID-19 pandemic and the fact that he was sixty-three years old, he worried about what the future of the newspaper would look like if anything were to happen to him. Contact had been running for almost thirty years and had a loyal readership within the Bl...Starting at €8.20
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The Chosen One: The Digital Distribution Dilemma at Fitz Games
Kirk Kristofferson, Janice ZolfCase IVEY-W27078-EEntrepreneurship, MarketingIn 2019, an entrepreneur and Ivey Business School graduate was facing a critical decision regarding how best to maximize the growth of his new product, The Chosen One card game. The entrepreneur had recently created and launched his Jewish-themed satirical card game in Los Angeles, California, after playing the adult-themed and highly popular Cards Against Humanity. Buoyed by initial small-batch sales, he secured deals to sell his product through...Starting at €8.20
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Inbal Dror: Expanding the Global Reach of a Couture Bridal Wear Brand
Sara Honovich, Neha Mittal, Jennifer Sundstrom-FitzgeraldCase IVEY-W27148-EMarketing, StrategyIn October 2018, Yehuda Katzman, vice-president of marketing and business development at design house Inbal Dror, was attending the 2018 New York Bridal Fashion Week event, where Inbal Dror and its direct competitors revealed their spring lines to distinct buyers. As in previous years, Katzman had lined up meetings with interested retailers and wanted to make sure they appreciated the unique nature of Inbal Dror’s designs and the quality of its c...Starting at €8.20
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Homeland Foods: Fruit to be Shared
Laurie George Busuttil; Vahagn Asatryan; Susan Van Weelden; Grace de GelderCase IVEY-W25547-EKnowledge and Communication, MarketingIn January 2022, a partner in Homeland Foods was identifying Canadian distribution channels through which to launch dried fruit products from his company based in Armenia. He needed to identify the most appropriate initial target market, select the most effective distribution channel(s), and develop an effective marketing strategy. Distribution channels under consideration included general grocery stores, ethnic food stores, natural food stores, ...Starting at €8.20
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Historic Lund Resort at Kla ah men: Building Sales and Hiring Appropriate Management
Elizabeth BowkerCase IVEY-W24516-EStrategyThe historic Lund Resort at Kla ah men (the Resort) was wholly owned by the Tla’amin Nation and operated by Tla’amin Management Services LP (TMS). The Tla’amin Final Agreement had been in effect since April 2016, making the Tla’amin Nation self-governing over its land, resources, and members. The Resort, on British Columbia (BC)’s Sunshine Coast, featured thirty-one renovated guest rooms that ranged from budget-friendly units to luxury ocean-fron...Starting at €8.20
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Investing in Cannabis: Understanding the Accounting and Disclosures
Christine I. Wiedman; Heather WierCase IVEY-W25183-EAccounting and Control, FinanceIn October 2018, Canada legalized recreational use of cannabis. One year later, in late 2019, after share prices had fallen significantly from their peak, investors were looking for favourable investment opportunities in the cannabis industry. HEXO Corp. and Aurora Cannabis Inc. were two cannabis companies that traded on the Toronto Stock Exchange and followed International Financial Reporting Standards. In such a young industry, many companies w...Starting at €8.20