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IESE (España)
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Rita Rodier: un éxito de ventas (B)
Lara Arias, Luis; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-305Decision Analysis, Leadership and People Management, MarketingEste caso trata el dilema de una "perfecta vendedora" y su ascenso en la organización. Se refleja cómo la protagonista, Rita Rodier, tiene muchas competencias para la venta pero escasas para la gestión de equipos. Por otra parte, su cercanía con la dirección de la empresa, mediante vínculos informales, hace todavía más difícil su encaje como directiva.Starting at €5.74
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Rita Rodier: un éxito de ventas (C)
Lara Arias, Luis; Susaeta Erburu, Lourdes; Pin Arboledas, José RamónCase DPO-306Decision Analysis, Leadership and People Management, MarketingEste caso trata el dilema de una "perfecta vendedora" y su ascenso en la organización. Se refleja cómo la protagonista, Rita Rodier, tiene muchas competencias para la venta pero escasas para la gestión de equipos. Por otra parte, su cercanía con la dirección de la empresa, mediante vínculos informales, hace todavía más difícil su encaje como directiva.Starting at €5.74
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Vienna Neubau GmbH (A): CEO and Shareholder
Baselga, Antonio; Stein, Guido; Roure, JuanCase E-129-ELeadership and People ManagementNeubau Vienna GmbH (VN) is a mid-sized company and leading distributor of wood derivatives in the Austrian market. CEO Walter Anzenbruger had decided to hire a general manager who could help steer the company in its new stage. Walter finally decided on Hans Macher, 34, an industrial engineer with an MBA and current director of the Price Waterhouse Office in Graz. He thought that Hans was pulling very heavily on some of his strengths in the negot...Starting at €8.20
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Restoring Japan: Abenomics
Mas, Núria; Sastre Boquet, IsaacCase ECON-421-EEconomicsThe case presents Prime Minister Shinzo Abe, whose economic policies, nicknamed "Abenomics," aim to remedy the economic malaise Japan has suffered since the 1990s. The case then jumps back to that era and describes the circumstances that surrounded the beginning of this "lost decade" and the actions of the Japanese authorities of the time in response to it. Those actions failed to prevent stagnation, which has plagued the Japanese economy ever si...Starting at €8.20
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Berlin Brandenburg International Airport
Teworte, Victoria; Martínez de Albéniz, VictorCase P-1142-EInnovation and Change, Service and Operations Management, StrategyJust after German reunification in 1990, plans were made for a single, new airport to concentrate all the traffic of the new capital Berlin. Twenty-five years later, Berlin Brandenburg International Airport (BER) was still not operational. The project was amassing mistakes and had already seen four delays, due mainly to the fire detection system. At the end of December 2014, the Supervisory Board announced that the airport would finally open in t...Starting at €8.20
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The KLM Approach to Alliances
Mitchell, Jordan; Ariño, Africa; Ozcan, PinarCase SM-1530-EStrategyWhen it teamed up with Northwest Airlines of the US in 1989, KLM became Europe¿s first airline to begin a major cross-border airline alliance. What followed was a series of pan-continental alliances resulting in the formation of Star Alliance, oneworld and Skyteam. This case study highlights the main milestones in the development of KLM¿s major alliances focusing primarily on Northwest with additional details on relationships with Kenya Airways, ...Starting at €8.20
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Huawei: A Silent Chinese Telecom Multinational
Zhang, Yingying; Kase, KimioCase SM-1560-ECorporate Governance, Knowledge and CommunicationIn terms of sales, Huawei is the world's fourth-largest maker of network equipment, after Ericsson, Nokia Siemens Networks, and Alcatel-Lucent. It also ranked second in optical networking and third in mobile-network gear in 2008. It is one of the leading global telecommunications solution providers with a revenue of 18.33 billion USD in 2008 and a net income of 1.15 billion USD. Contrary to the typical image of Chinese companies that depicts them...Starting at €8.20
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Fukushima Daiichi Nuclear Power Station (NPS)
Kase, Kimio; Nonaka, Ikujiro; Independent Investigation CommissioCase SM-1579-EDecision Analysis, Knowledge and Communication, StrategyThe questions may largely fall into two categories: (1) Did Japan or PM Kan and his team cope well with the crisis (i.e., questions regarding efficiency and effectiveness)? And, perhaps more importantly, (2) Have lessons been learned that would help Japan prepare for other natural or man-made catastrophes (i.e., questions regarding learning and knowledge-creation)?Starting at €8.20
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Creating a Cluster around a Clown: The Montreal Circus Cluster (A)
Berrone, Pascual; Blázquez, María Luisa; Diego, Enrique deCase SM-1597-EInnovation and Change, StrategyThe case examines the situation of Cirque du Soleil in its early years. Despite initial success, Guy Laliberté, founder and CEO of Cirque du Soleil, is facing a number of challenges, including aspects such as increasing competition, access to the pool of talent, location and growth. All of these elements are in Laliberté's mind just before meeting with Jean Doré, the mayor of Montreal. Laliberté thinks that it will be a great opportunity to ask f...Starting at €8.20
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¿Qué significa ser un buen jefe? (B)
Ramus, Tommaso; Vaccaro, AntoninoCase BE-190Business Ethics and Corporate Social ResponsibilityEn marzo de 2007, menos de un año después de su nombramiento como CEO, René Obermann recibió un correo electrónico enviado por un técnico de 48 años del Departamento de T-Com Berlin, que lo remitió con copia a algunos miembros del Consejo de Administración, representantes sindicales y otros empleados. La misiva se propagó rápidamente por la empresa y se convirtió en viral en Alemania. A continuación se recoge un extracto de la misma: "Sus continu...Starting at €5.74