This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
Stanford Graduate School of Business (USA)
-
Marin Software
Joshua D. Rauh, Jessica MorganCase SGSB-E541-EEntrepreneurshipThis case outlines the fundraising history of Marin Software. The case discusses the events that led up to the initial public offering (IPO) and the tumultuous aftermath of the stock going public. This case examines who were the winners and losers from the decision to go public, whether it was the right decision for the company at the time, and how deal structuring in early fundraising rounds impacted financial outcomes for those involved.Starting at €6.75
-
Healthy Buildings
H. Irving Grousbeck, Sara RosenthalCase SGSB-E563-EEntrepreneurshipThe Healthy Buildings case profiles Janet Rodriguez, CEO and founder of Healthy Buildings, a green building materials supplier. In her role as CEO, Rodriguez faces two difficult issues involving her employees. The first issue deals with Fred Payton, Healthy Buildings?s COO, and Marcia Vannis, the company?s vice president of marketing. It soon becomes apparent that Payton and Vannis have a tumultuous relationship, with Payton frequently undermin...Starting at €6.75
-
Ditto - Teaching Note
Fern Mandelbaum, Julieta DuekTeaching Note SGSB-E508TN-EEntrepreneurshipThe case tells the story of Kate Doerksen in her journey as founder and CEO of Ditto, an eyewear e-commerce company that introduced virtual fitting technology. The case covers the period from the founding of the company in 2010 to its situation in December 2012, when the company faced a number of decisions including facing lawsuits from a competitor and a patent troll. This case focuses on the following elements of Doerksen?s story: ? How Doer...Starting at €0.00
-
Ditto
Fern Mandelbaum, Julieta DuekCase SGSB-E508-EEntrepreneurshipThe case tells the story of Kate Doerksen in her journey as founder and CEO of Ditto, an eyewear e-commerce company that introduced virtual fitting technology. The case covers the period from the founding of the company in 2010 to its situation in December 2012, when the company faced a number of decisions including facing lawsuits from a competitor and a patent troll. This case focuses on the following elements of Doerksen?s story: ? How Doer...Starting at €6.75
-
East College Preparatory School
Meehan, W; Luedtke, PCase SGSB-SI13-EBusiness Ethics and Corporate Social Responsibility, EntrepreneurshipEastside College Preparatory School was founded in 1996 to give students in the economically depressed communities of East Palo Alto and Menlo Park a viable option for high school education. This case describes the formation, management, and challenges of Eastside. It focuses on fundraising, performance measurement, faculty recruiting, growth, and managing culture.Starting at €6.75
-
NetApp: The Day-toDay of a DM - Teaching Note
Mark Leslie, Patrick ArippolTeaching Note SGSB-E263TN-EEntrepreneurshipSet in mid-2002, this case illustrates ?a day in the life? of a district sales manager of a Silicon Valley company, as the technology market faced a downturn. The case enables a polarized class discussion about the tradeoffs that a new district manager might make relative to hiring / firing and setting quotas, after inheriting a mixed bag of talent in an underperforming district. It also seeks to provide with additional texture about the types of...Starting at €0.00
-
Marin Software - Teaching Note
Joshua D. Rauh, Jessica MorganTeaching Note SGSB-E541TN-EEntrepreneurshipThis case outlines the fundraising history of Marin Software. The case discusses the events that led up to the initial public offering (IPO) and the tumultuous aftermath of the stock going public. This case examines who were the winners and losers from the decision to go public, whether it was the right decision for the company at the time, and how deal structuring in early fundraising rounds impacted financial outcomes for those involved.Starting at €0.00
-
Florida Air, Inc. - Teaching Note
Jim Ellis, H. Irving GrousbeckTeaching Note SGSB-E13TN-EEntrepreneurshipThe Florida Air case offers the opportunity to examine two important challenges in starting a company: selecting partners and finding capital. This case is a candid view into the struggle of a young entrepreneur, Dan Stilton, and his two newly acquired partners, Scott Bettor and Henry Tellsworth, as they look for capital to launch their venture, Florida Air, a regional airline.Starting at €0.00
-
ComplexAminos
Robert Siegel, Jessica MorganCase SGSB-E565-EEntrepreneurshipThis case explores the transformation of a company, ComplexAminos, from a failing start-up to a successful organization preparing for a liquidity event. After conducting a six-year turnaround strategy, the CEO needed to decide whether the company should go public or be sold. During the turnaround, the company adopted a roll-up strategy to grow quickly. This case explores such issues as when roll-ups are appropriate and how the CEO gained the f...Starting at €6.75
-
NetApp: The Day-toDay of a DM
Mark Leslie, Patrick ArippolCase SGSB-E263-EEntrepreneurshipSet in mid-2002, this case illustrates ?a day in the life? of a district sales manager of a Silicon Valley company, as the technology market faced a downturn. The case enables a polarized class discussion about the tradeoffs that a new district manager might make relative to hiring / firing and setting quotas, after inheriting a mixed bag of talent in an underperforming district. It also seeks to provide with additional texture about the types of...Starting at €6.75
Shop By
- Category United States of america Remove This Item
- Document Areas Entrepreneurship Remove This Item
- Source Stanford Graduate School of Business (USA) Remove This Item