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Ivey Business School (Canada)
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Procter & Gamble: Recall of Old Spice Deodorants
Siddhant Puri; Rameshwar Dubey; Sandeep Puri; Jayanthi RanjanCase IVEY-W30794-EMarketing, StrategyIn November 2021, Procter & Gamble Company (P&G)’s announcement regarding the recall of more than a dozen of its Old Spice and Secret aerosol deodorants and sprays over elevated levels of benzene threatened to damage their brand value. Considering that product recalls come at a cost and involve various phases, P&G need to assess how the recall will impact their brand value. As the Cincinnati, Ohio, multinational consumer goods corporation progres...Starting at €8.20
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Hallmark Cards, Inc.: In Search of Turnaround
Saurabh Bhattacharya; Arpita AgnihotriCase IVEY-W29725-EStrategyIn June 2021, the chief executive officer of Hallmark Cards Inc., a leading US greeting cards and gifts company, faced challenges as the digitalization of cards was gaining pace. This growing trend forced the company to overhaul its operations. Although it tried to cope with the changing business environment, the company suffered both in revenue and profit marking. The chief executive officer took efficiency-increasing measures and laid off emplo...Starting at €8.20
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Mazatlán: The Destination That Did Not Like Its Brand (Spanish version)
Nicolas Kervyn; Fernando Rey Castillo Villar; Silvestre Flores Gamboa; Manuel Lopezneria; Matthew ThomsonCase IVEY-W32003MarketingIn 2022, Mazatlán was enjoying a reputation as a popular seaside town on the Mexican Pacific Coast, in the northwestern state of Sinaloa. Protected by a bay and three islands, it offered sandy beaches and favourable weather year-round, making it an attractive destination for Mexican, American, and Canadian vacationers. It was a popular stop for Pacific Ocean cruises, where tourists could enjoy beaches, sunshine, Mexican cuisine and culture, and v...Starting at €8.20
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Entomo Farms: Are Canadians Ready to Eat Insects?
Raymond L. Paquin; Iryna Sushko; Shannon LloydCase IVEY-W26996-EMarketing, StrategyIn January 2021, Entomo Farms (Entomo), a family-owned Ontario-based Canadian cricket producer, received additional funding to support its growth and prepare for the entry into Canada of what would be its biggest competitor. As Canada’s largest and only organic cricket supplier, Entomo generated most of its revenue as a supplier of crickets as raw material to food manufacturers; however, due to anticipated industry changes, Entomo was increasing ...Starting at €8.20
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Sustainability through Simply Good Jars
Sheri L. Lambert; Sara HonovichCase IVEY-W28631-EEntrepreneurship, MarketingFounded in 2017, Simply Good Jars (SGJ) was launched with the introduction of a unique salad-in-a-jar line of products. The founder, owner, and chief executive officer of SGJ was looking to build a ready-to-eat salad business with a mission of “making better-quality delicious food more attainable.” The SGJ brand promoted healthy, quality ingredients and sustainability. Initially, the product was tested in various locations, including vending mach...Starting at €8.20
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PolicePrep (French Version)
Stewart Thornhill; Deland JessopCase IVEY-W31023-FREntrepreneurship, StrategyThree friends start a business together upon graduation from an MBA program. Two start full-time jobs while the third, Deland Jessop, works on the business. One year later, Jessop must decide whether to continue trying to develop the business or take a salaried position. The outstanding issue of equity among the partners also needs resolution. Students have the opportunity to evaluate the business opportunity, while also evaluating the pros and c...Starting at €8.20
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Coinorb: An Initial Coin Offering to Launch A Cryptocurrency Derivatives Exchange - Teaching Note
Rand Low; Colette Southam; Matthew WinklerTeaching Note IVEY-W29723-EFinanceTeaching note for product W29722.Starting at €0.00
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Betting on DraftKings
Mark SimonsonCase IVEY-W27949-EAccounting and Control, FinanceARK Investment Management LLC (ARK)’s Next Generation Internet ETF (exchange traded fund) accumulated over 5 per cent of the outstanding shares of DraftKings Inc. (DraftKings), which held 24 per cent of the emerging US online sports betting market. Following the legalization of sports betting in May 2018, DraftKings faced escalating competition as competitors spent heavily on advertising and promotions to attract customers. This spending led to i...Starting at €8.20
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MitiMeth: A Nigerian Social Enterprise Goes Global
Makarand GulawaniCase IVEY-W26019-EMarketing, StrategyIn January 2022, MitiMeth was a Nigeria-based innovative social enterprise that produces handcrafted products made from natural fibres—agricultural waste and aquatic weeds—that are otherwise considered to be waste or a hazard to the environment. MitiMeth added value to this material by transforming it into well-designed furniture and home furnishings, storage boxes, lamps, kitchen and dinner ware, stationery, and souvenir items. Mitimeth’s initia...Starting at €8.20
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We Can Work It Out: Managing a Dual-Career Family
Mirit GrabarskiCase IVEY-W28018-ELeadership and People ManagementIvan and Lana Kuznetsov are a dual-career couple and parents to four young children. Having immigrated to Canada from Russia in 2012, they are both in the process of rebuilding their careers. Ivan already has what can be considered a successful career, with local credentials, experience, and a good professional network, but he is not quite satisfied and considers making a change. Lana’s career in Canada is in its early stages. As a recent college...Starting at €8.20