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IESE (España)
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AJE GROUP: en busca del crecimiento perdido
Nueno, José Luis; Bazán, MiguelCase M-1350Innovation and Change, Marketing, StrategyActualización del caso "Aje: vendiendo refrescos a la base de la pirámide" (M-1254), con los hechos de 2016. Durante el ejercicio 2015, convergieron una serie de tendencias macroeconómicas adversas (un entorno económico global incierto y la apreciación del dólar frente a las demás monedas) que, junto un incremento de la competencia y una caída de las ventas en sus mercados claves, provocó que la empresa tuviera que adoptar una serie de medidas ne...Starting at €8.20
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La transformación de Medellín: hacia una sociedad urbana más equitativa, innovadora y participativa
Duch, Ana Isabel; Ricart, Joan Enric; Berrone, PascualCase SM-1681Economics, Innovation and Change, StrategyA finales del siglo XX, Medellín (Colombia) era conocida por ser una de las ciudades más violentas y peligrosas del mundo, un paraíso para el narcotráfico y un centro de pobreza, desigualdad y exclusión social. Sin embargo, en menos de dos décadas, ha sido capaz de transformarse en un modelo de intervención urbanística, resiliencia social y una de las economías metropolitanas de más rápido crecimiento en Latinoamérica. El exitoso cambio de imagen...Starting at €8.20
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Venturanza Hoteles (A)
Rábago, Eduardo; Stein, GuidoCase DPO-184Innovation and Change, Leadership and People ManagementVenturanza Hoteles estaba experimentando un fuerte crecimiento orgánico e inorgánico y se enfrentaba al reto de disponer de directivos adecuados. ¿Cómo vamos a ser capaces de desarrollar tantos directores de hotel como necesitamos al ritmo que crecemos? se preguntaba Juan Morillo, director de recursos humanos de Venturanza Hoteles. Acaba de regresar de un proceso de evaluación de candidatos internos y las cosas no habían transcurrido como deseaba...Starting at €8.20
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Alcatel-Lucent: Marketing the Cell Phone as a Mobile Wallet
Camacho, Nuno; Verniers, Isabel; García Pont, Carlos; Stremersch, StefanCase M-1279-EInformation Technologies, Innovation and Change, MarketingAlcatel-Lucent (ALU) was gearing up for the launch of a new business: mobile payment services. Mobile payment involves cash transactions between consumers and merchants or between consumers using their mobile phones. The emergence of a new technology in which ALU had strong expertise - near-filed communication (NFC) - represented a huge opportunity, as analysts expected the market for mobile payments to explode in the coming years. But to avoid p...Starting at €8.20
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Medellín's Transformation: Towards a More Equitable, Innovative and Participatory Urban Society - Teaching Note
Ricart, Joan Enric; Berrone, Pascual; Duch, Ana IsabelTeaching Note SMT-127-EEconomics, Innovation and Change, StrategyBy the end of the 20th century, Medellín was known for being one of the most violent and murderous cities in the world, a haven for drug trafficking, and a hub of poverty, inequality and social exclusion. However, in less than two decades, Medellín has been able to transform itself into a model of urban planning intervention, social resilience, and one of the fastest growing urban economies in Latin America. The citys successful makeover has bee...Starting at €0.00
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AJE GROUP: Porsuing Lost Growth
Nueno, José Luis; Bazán, MiguelCase M-1350-EInnovation and Change, Marketing, StrategyThis case is an update of "Aje: Selling Drinks to the Base of the Pyramid" (M-1254-E), including the events of 2016. A series of adverse macroeconomic trends converged during financial year 2015 (an uncertain global economic climate and the appreciation of the dollar compared with other currencies), along with an increase in competition and a drop in sales in key markets. These factors forced the company to implement a series of measures to corre...Starting at €8.20
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CVWarehouse (B): Breaking the Deadlock
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-18-EEntrepreneurship, Information Technologies, Innovation and ChangeThis case B cannot be taught as a stand-alone case, but is a direct continuation of the FocusCase "CVWarehouse (A): Offline- and Online-Adventures in the Recruitment Industry". This second part illustrated the decisions the entrepreneur took during crisis and how she resolved the deadlock of her companies by the current investors. The case illustrates how she is trying (and eventually succeeding) to sell one of her business in order to buy out th...Starting at €8.20
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CVWarehouse (A): Offline-and Online-Adventures in the Recruitment Industry: A female CEO who challenges mental and business models
Prats, Mª Julia; Sosna, Marc; Darsch, DaveFocused Case EFC-16-EEntrepreneurship, Information Technologies, Innovation and ChangeThis FocusCase describes how a female CEO from Belgium is trying to change the business models in the HR industry with the two companies she set up. The first company is an "offline" HR consulting company, while the second one is an innovative spin-off from her first venture and Internet-based. The case decribes how difficult it was for her to attract venture capital, but how she finally succeeds. But more importantly, she runs into a significant...Starting at €8.20
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Medellíns Transformation: Towards a More Equitable, Innovative and Participatory Urban Society
Duch, Ana Isabel; Ricart, Joan Enric; Berrone, PascualCase SM-1681-EEconomics, Innovation and Change, StrategyBy the end of the 20th century, Medellín (Colombia) was known for being one of the most violent and murderous cities in the world, a haven for drug trafficking, and a hub of poverty, inequality, and social exclusion. However, in less than two decades, Medellín has been able to transform itself into a model of urban planning intervention, social resilience, and one of the fastest-growing urban economies in Latin America. The city's successful make...Starting at €8.20
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Sky Airline: Business Model Transformation and Future Challenges
Tarzijan, Jorge; Koliatic, Matko; Ricart, Joan EnricCase SM-1682-EDecision Analysis, Innovation and Change, Leadership and People Management, Service and Operations Management, StrategySky Airline (Sky or the Company) had a traditional Full Service Carrier (FSC) business model (BM), under which the Company was struggling financially, mainly because it was competing with a more efficient airline: LATAM, the leader in the aviation industry in South America. To differentiate from competition and take advantage of value migration in the industry, Sky transformed its FSC model into a low cost carrier model (LCC). The transformation ...Starting at €8.20