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IESE (España)
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Maria Soldevila (B) (Portuguese Version, Brazil)
Grandes, Mª JesúsCase C-775-PBAccounting and ControlA basic case to introduce financial accounting, it describes the first year in the operations of an industrial company. It reviews the fundamental concepts: assets, liabilities, net equity, income and expenses. It demonstrates the preparation and usefulness of financial statements: balance sheets, profit and loss statements, cash flow statements. The case also presents the following additional subjects: stock valuation (FIFO, averages, etc.), cl...Starting at €5.74
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Sony and the Activist Threat
Fernandes, NunoCase F-970-EFinanceThis case is about an activist shareholder attacking Sony. On May 14 2013, Third Point, the activist shareholder, delivered a letter to Kazuo Hirai, president and CEO of Sony Corporation (Sony). The letter revealed that Third Point had purchased a 6.9% stake in Sony and proposed that Sony spin off up to 20% of its Entertainment Division to reduce its debt and strengthen its ailing Electronics Division. Activist fund Third Point had a history of ...Starting at €8.20
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Un viaje transformador en tiempos inciertos (A)
Elvira, Marta; Villamor, MartaCase DPO-733Leadership and People Management, Service and Operations ManagementEl caso introduce a Cristina Ventura, chief catalyst officer del minorista asiático de artículos de lujo Lane Crawford Joyce Group (LCJG). Ventura se encontraba en Nueva York cuando el presidente de los Estados Unidos, Donald Trump, anunció la decisión del Gobierno de cerrar el tráfico aéreo internacional debido a que la COVID-19 se estaba propagando por el mundo. Si bien estaba asentada en Hong Kong, Ventura había pasado los últimos tres meses e...Starting at €8.20
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Un viaje transformador en tiempos inciertos (B)
Elvira, Marta; Villamor, IsabelCase DPO-734Leadership and People ManagementEl caso introduce a Cristina Ventura, chief catalyst officer del minorista asiático de artículos de lujo Lane Crawford Joyce Group (LCJG). Ventura se encontraba en Nueva York cuando el presidente de los Estados Unidos, Donald Trump, anunció la decisión del Gobierno de cerrar el tráfico aéreo internacional debido a que la COVID-19 se estaba propagando por el mundo. Si bien estaba asentada en Hong Kong, Ventura había pasado los últimos tres meses e...Starting at €5.74
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Un viaje transformador en tiempos inciertos (C)
Elvira, MartaCase DPO-744Business Ethics and Corporate Social Responsibility, Entrepreneurship, Leadership and People ManagementTras aterrizar en Singapur a finales de 2020, mientras la epidemia de COVID-19 todavía afectaba la mayor parte del mundo, Cristina Ventura se encontraba inmersa en medio de una gran actividad. Su estancia en Singapur le había reportado tanto nuevas oportunidades como momentos de reflexión. Cada día meditaba sobre su propósito, sobre qué proyectos -y qué gente- podían ayudarla a maximizar su impacto. Cristina se veía a sí misma como una catalizado...Starting at €5.74
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CEAC - China
Parés Canalias, Francisco; Renart, Lluís G.Case M-1024-EMarketingIn October 1995, the Board of Directors of the CEAC Group has to decide whether or not to go ahead with the creation of a joint venture in China with the aim of penetrating the Chinese market. CEAC is the leading company in Spain in the sale of vocational distance training courses. Founded in 1945, it undertook its first international activities in Spanish-speaking countries. Later, after the fall of communism, it started to penetrate Poland and ...Starting at €8.20
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Bausch & Lomb India
Parés Canalias, Francisco; Renart, Lluís G.; Sahay S.Case M-962-EMarketingIn May 1990, Bausch & Lomb decided to launch a new subsidiary in India. A new plant was set up in Bhiwadi to manufacture soft contact lenses, eyecare, products, metallic frames for prescription glasses, and the leding premium sunglasses in the world: Ray-Ban. The launch took place between July and October, 1991. In June 1993, actual sales achievement is below forecast, and the managers of the Indian subsidiary are considering the opportunity to l...Starting at €8.20