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IESE (España)
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Santander-Serfín: Revitalizing the Payment Systems Business (Portuguese Version, Brazil)
Díez J.; Villanueva, Julian; Nueno, José LuisCase M-1190-PBMarketingIn June 2001, Ramón Tellaeche, director of products and marketing at Banco Santander Serfín in Mexico, was considering the commercial strategy which the means of payments division should follow over the following months in order to achieve its ambitious commercial objectives. Marcial Portela, general manager of Grupo Santander's Americas Division, had set the objective of doubling the credit card market share in a year and a half, and capturing 2...Starting at €8.20
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Con Roux Construction (B)
Miller, PaddyCase FH-498-ELeadership and People ManagementStarting at €5.74
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Tomasso Corporation: Incorporando espiritualidad en la cultura empresarial (A)
Corrales A.; Melé, DomènecCase BE-154Business Ethics and Corporate Social Responsibility, Leadership and People ManagementEl director ejecutivo y propietario único de la compañía considera la empresa como apoyada en dos columnas, una edificada con aspectos económicos y otra con aspectos humanos. Ambas columnas están en continua tensión pero se equilibran, a modo de piedra angular, por fuerzas interiores que hay que buscar en la trascendencia. Esta piedra angular tiene que dar lugar a decisiones armónicas, justas y humanas, sin olvidar la necesidad primaria de obten...Starting at €8.20
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Con Roux Construction (C)
Miller, PaddyCase FH-570-ELeadership and People ManagementThe case resumes the history of Con Roux Construction as covered in cases (A) and (B).Starting at €5.74
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Gencor transformed: The keys era
Ferreira, Anton; Miller, PaddyCase DG-1247-ELeadership and People ManagementStarting at €8.20
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Teléfonos de México, S.A. de C.V. and the Prodigy Internet Plus decision
Lamyin, M.; Bertini, Marco; Nueno, José LuisCase M-1124-EInformation Technologies, MarketingThe case analyzes the strategy Telmex must follow in order to increase the customer base of its ISP service in Mexico. The low disposable income of the Mexican population and the inability to afford computers must be taken into account. The company must also consider its recent acquisition of Prodigy (one of the leading ISPs in the U.S.) and analyze the role it should play in the new marketing strategy.Starting at €8.20
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Con Roux Limited - Company Culture - Teaching Note
Miller, Paddy; Dovey K.Teaching Note FHT-31-ELeadership and People Management(See case FH-615-E)Starting at €0.00
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Con Roux Limited - Cultura de la empresa
Miller, PaddyCase FH-615Leadership and People ManagementThe case resumes the history of Con Roux Construction as covered in cases A, B and C.Starting at €8.20
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Tomasso Corporation: Including Spirituality in the Organizational Culture (B)
Corrales A.; Melé, DomènecCase BE-155-EBusiness Ethics and Corporate Social Responsibility, Leadership and People ManagementThis case follows on from case A, and begins with Rob McKenzie's decision to fire the 11 recalcitrant staff, and shows how he does this in accord with the spiritual and humanistic values outlined in "Our Project". It then goes on to show how he gradually introduced the company's guiding values to all aspects of its daily management.Starting at €5.74
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Grupo Velázquez
Mozo, Enrique; Gallo, Miguel ÁngelCase DG-1241StrategyEl fundador del grupo familiar Velázquez logró un extraordinario desarrollo de sus empresas a lo largo de casi treinta años. Pero su dedicación a los negocios fue en detrimento del tiempo y esfuerzo empleados en la educación de sus tres hijos. A la muerte del fundador, heredaron sus hijos y uno de ellos, Lorenzo, se hizo cargo de la dirección ejecutiva del grupo. Lorenzo continuó con cierto éxito los negocios familiares, al tiempo que llevaba un ...Starting at €8.20